News 4/22/2024 to 4/26/2024 This week: a new law banning TikTok has been signed into law, there’s a new study on the most popular ways to discover clothing brands and services, and you can now use AI-based targeting on X. Here’s what happened this week in digital marketing: 1. Is TikTok Really On the Way…
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Conduct a Technical SEO Audit Like a Pro: 40 Factors Affecting Your Ranking
A technical SEO audit will reveal hidden roadblocks that might be hurting your rankings. In this blog, Jen Cornwell, VP of SEO, will describe what technical SEO is and provide you with a list of factors that could be negatively impacting your rankings. What You’ll Learn What is Technical SEO? How Does Technical SEO Work?…
What is a Good Click Through Rate? Average CTRs for 2024
Are your click-through rates (CTR’s) what they should be? How would you know? Especially if you’ve never asked the question, “What is a good click-through rate?” In this blog, Jason Carleton, Director of SEO, dives into all things CTR, including benchmarks and how to boost yours on social media. What We’ll Cover: What is a…
What is A/B Testing? 10 A/B Testing Examples & Tools
A/B testing is one of the best ways to get meaningful feedback you can’t get anywhere else. However, running these tests without strategic direction can often lead to insignificant or incorrect results. In this blog, our CRO Strategist, Justin Kevalaitis, will explain what A/B testing is, why it matters, and how to run them successfully…
What is the Google Display Network? 10 Strategies To Implement Now
Visual advertising is among the most effective, which is where the Google Display Network can help. In this complete guide to the Google Display Network, you’ll learn all about the Google ad network and how you can use it to your advantage. What You’ll Learn What is the Google Display Network? How Does the Google…
2024 Creative Digital Marketing Study Reveals Disruptive Industry Changes
Ignite Visibility is an innovative, full-service digital marketing agency. It’s a part of our mission to bring the latest, most effective strategies to clients, and this often involves conducting research to stay ahead of the curve. Our leaders believe standout creative is the key to differentiating ourselves and our clients from the competition. To better understand…
How to Rank for Local SEO “Near Me” Searches (10 Strategies)
Did you know local and organic searches account for 69% of digital traffic? Those searchers often contain the “near me” tag as searchers seek solutions nearby. In this blog, VP of SEO, Jen Cornwell, will describe what “near me” searches are and how you rank for them. What You’ll Learn What You Need to Know…
18 Google Ad Extensions to Transform Your Ad Performance (2024 Complete Guide)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? In this blog, Meghan Parsons, VP of Paid Media here at Ignite Visibility, will give you some insights into Google ad extensions. I’ll walk you through the different types of ad extensions,…
How to Use Lookalike Audiences: A Guide For Paid Media Platforms
Curious about reducing acquisition costs and attracting top-notch leads? Dive into the realm of lookalike audiences with Eric Bodziony, our Senior Director of Paid Media, in our latest blog post! What You’ll Learn What is a Lookalike Audience? How Do Lookalike Audiences Work? Unveiling Your Targeting Options FAQs About Lookalike Audiences My Expert Insight on…
How Can Changing and Migrating Website URLs Impact Your SEO?
Can changing a website URL impact SEO performance? In short: Yes it can. Every indexed URL on your website carries some weight and every time you change a URL you either lose or dilute that value, depending on how well you prepare Google for the change. If you absolutely must change a URL, set up a…