In this edition of Marketer of the Week, Ignite Visibility spotlights John Sheldon, Chief Marketing Officer (CMO) at SmileDirectClub. The team at Ignite Visibility applauds Sheldon for his work in expanding SmileDirectClub on a global scale, leading the company’s marketing as it went public and getting the message out about accessible oral care. John Sheldon…
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TikTok Triples Video Length – Ignite Friday
This week: Microsoft has a new ad format, TikTok has a new video length, and Pinterest has a new policy on weight-loss ads. Here’s what happened this week in digital marketing. Microsoft Advertising Announces Multimedia Ads This past week, Microsoft Advertising announced a new ad format: multimedia ads. The ads combine headlines, images, and…
How to Use Pinterest for Business
Talk to any foodie, party planner, or DIY craft enthusiast, and they’ll tell you Pinterest is a bustling hub of creativity. But you may be wondering—“Why should my brand advertise on Pinterest?” While this is a common thought that crosses many marketers’ minds. In reality, Pinterest can make a big impact on your business. Over…
Spotify Advertising: How to Run Spotify Ads
It’s easy to forget Pandora was once the top dog of music streaming. But since its launch in 2008, Spotify has amassed more than 345 million monthly active users across 95 countries—outpacing rivals like Apple Music and YouTube with a 35% share of the global audio streaming subscription market. Advertising on Spotify has the potential…
SEO + CRO Case StudyComputer Manufacturing Client Sees 122% Increase in New Users SEO + CRO Strategies
The Challenge This California-based computer manufacturer was struggling to bring more organic traffic to their website. The Goals Diagnose fundamental SEO issues, while ensuring effective knowledge share Increase and sustain top-ranking pages and keywords Coordinate PR campaigns for industry-related editorials Improve website authority through technical audits Our Strategies Identify top keywords that have dropped in…
Lauren Dunmore, Content Marketing Manager, COMATCH – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Lauren Dunmore, Copywriter and Content Marketing Manager at COMATCH. Ignite Visibility applauds her for her dedication to building strong content marketing plans that allow her companies to easily share content with their clients while boosting their online visibility and authority. Lauren Dunmore Lauren Dunmore…
Multi-Service Case Study: Life & Business Coaching Enterprise Client Sees +89% in Conversions in Q4
Here’s how Ignite Visibility helped a life and business coaching leader grow online from nearly every corner. The Challenge Prior to the COVID-19 pandemic, much of our client’s market was in-person speaking events. With that channel turned off for the time being, virtual events and offerings took precedence. As we all know, this continued to…
Google Delays Block of Third Party Cookies Until 2023 – Ignite Friday
This week: Facebook offers a new platform for writers, Google offers more heartache for black-hatters, and TikTok offers marketing advice. Here’s what happened this week in digital marketing. Facebook Announces New Platform for Writers This past week, Facebook announced a new service for writers. It’s called Bulletin. Using Bulletin, independent writers can create a website,…
How to Manage Multiple Social Media Accounts: Tips & Software
It’s easy to get lost in a sea of social media accounts, but efficiency isn’t out of reach. Want to manage multiple social media accounts like a pro? Then you or your social media accounts manager should take these tips and run with them. 7 Tips to Help Any Social Media Accounts Manager Deal with…
Marc Babel, Digital Marketing Manager, Corporate Travel Management – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Marc Babel, Digital Marketing Manager at Corporate Travel Management (CTM). Ignite Visibility is proud to recognize him for his extensive contributions and achievements in B2B digital marketing. Marc Babel A fearless and hands-on leader, Babel lives and breathes marketing. Not only was it his…