In this edition of Marketer of the Week, Ignite Visibility spotlights Archana Agrawal, Chief Marketing Officer at Airtable. Ignite Visibility applauds her and the Airtable team for democratizing software development so that business leaders can quickly build the tools that fit their needs. Archana Agrawal Archana Agrawal started with Airtable as CMO about a year…
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LinkedIn Launches One-on-One Native Video Meetings – Ignite Friday
This week: social commerce is on the rise, Reddit reaches a new valuation milestone, and YouTube has some new toys. Here’s what happened this week in digital marketing. Forecast: U.S. Retail Social Commerce Will Hit $80 Billion by 2025 According to eMarketer, retail social commerce is already a multibillion-dollar industry. And it’s expected to triple…
How to Respond to a HARO Query: Craft a Great Pitch Quickly
What is HARO — help a reporter out? How are brands and journalists using this strategy to strengthen their reputations, build connections, and increase their coverage? More importantly — how can you use them to your advantage to boost your brand awareness and increase your SEO rankings? The answers to these questions, and more, are…
Patrina Tan-Terkelsen, Social and Digital Marketing Lead, WarnerMedia – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Patrina Tan-Terkelsen, Social and Digital Marketing Lead for WarnerMedia. Ignite Visibility applauds her and the WarnerMedia team for the company’s first international launch. “Over our first year since launch, fans in the U.S. have chosen HBO Max as one of their favorite streaming platforms,”…
New Privacy Policies for Advertising Are Coming – Ignite Friday
This week: Google shares how to get more clicks from Discover, TikTok shares how to promote your brand on its platform, and Facebook shares its new privacy policy for advertising. Here’s what happened this week in digital marketing. Google: Increase Clicks From Discover With Max Image Preview Tag Want to get more clicks from Google…
How To Use LinkedIn for Businesses
Creating a company page on LinkedIn provides your business with the unique opportunity to connect with working professionals, industry leaders, and like-minded individuals. What makes this diverse audience unique is that they are using LinkedIn for a different purpose than other social media platforms. They are often looking for new work, networking opportunities, market-related events,…
Sean Pate, Brand Marketing & Communications Officer, Zenni Optical—Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Sean Pate, Brand Marketing & Communications Officer at Zenni Optical. Ignite Visibility applauds Sean Pate for spearheading the biggest esports sponsorship in Zenni Optical’s history. Sean Pate Sean Pate is an accomplished public speaker and a passionate strategist focused on driving positive corporate brand…
WordPress Still Wins With 44% of CMS Market Share – Ignite Friday
This week: WordPress has a new Gutenberg, TikTok has Stories, and Google has some good news if your website recently went down. Here’s what happened this week in digital marketing. WordPress Releases Gutenberg 11.2 This past week, WordPress released the latest version of its text editor: Gutenberg 11.2. If you’re not familiar with Gutenberg, it’s…
How to Find a Profitable Blog Niche
These days, blogs are a dime a dozen. So, how do you differentiate yourself in such a saturated market? Choosing the right blog niche is a key way to ensure you’re off to a strong start. What We’ll Cover: What is a Blog Niche? Choosing Your Perfect Blog Niche Brainstorming Tactics to Help You…
Klaviyo Review 2021: Email & SMS Solutions for Ecommerce
Want to know if Klaviyo is the right platform for you? With a roster of 50,000+ customers, Klaviyo caters to businesses of all sizes and promises to deliver improved ROI through email and SMS marketing. Let’s dive right in. What We’ll Cover in this Klaviyo 2021 Review: What Klaviyo is Reasons to Choose Klaviyo Types…