A few months ago Ignite Visibility first reported Google testing the scrollable answer box feature on mobile. Now it seems they are testing a similar feature on the mobile local 3-Pack. Here are a few screen shots to exemplify what I am referring to. (The first screen shot is to show what I searched. You need to scroll down a little bit further on your mobile to see the option to scroll through the local 3-Pack)
Here you can see the option to scroll through the results. I was using Google Chrome on my phone to perform this search.
Local SEO continues to get more and more in-depth and critical for a successful business. It is evident that this “scrollable” feature is going to have effects on Local SEO, be it positive or negative. We are continuing to run tests on this and will provide updates accordingly. How would this come into play on your Local SEO strategy? Should Yelp and similar companies be worried about this? We all know reviews are essential and quite powerful to local businesses. Let us know your thoughts below.