If you’ve been around the influencer marketing industry you’ve probably heard of LiketoKnowit and RewardStyle. But did you know that, in late 2021, the two merged into one powerhouse brand: LTK? With the merger comes some change to how influencers can use the platform. It also introduces a brand-new self-service influencer portal. This makes navigating…
10 Social Media Marketing Mistakes to Avoid
Marketers have been using social media to boost brand awareness, generate leads, and increase conversions for years now. But to get the most out of what these platforms have to offer, you need to steer clear of a few social media faux pas. In this article, I’ll dig into some of the worst offenders and…
How to Go Viral in 9 Simple Steps
So you want to go viral? While many brands dream of creating the next big splash in social media, most are resigned to the fact that virality is reserved for celebs and big-name brands. But that isn’t the case, and this article I’ll walk you through what makes a post go viral, and how you…
How to Dominate the Instagram Explore Page Fast!
Updated 3/17/2021 Instagram is still the search engine to watch. With over 1 billion monthly active users and no signs of slowing down, it has long been an essential avenue in any marketing strategy. In this post, I’ll go over how the Explore page works and how to own hashtags that will get you noticed….
The Ultimate Guide to Content Marketing
Going into 2020, content marketing has gone beyond buzzword, proving it has serious staying power. A solid content strategy remains one of the most effective tactics you can use to drive traffic to your site and nurture visitors into customers. In this guide, I’ll go over what content marketing means today, as well as the…
How to Find the Most Effective Twitter Hashtags for Your Campaigns
Still struggling with how to find (and use) Twitter hashtags? I’ve got you covered. In this article, I’ll go over some of the best ways to tap into the power of the trending hashtag—and why you need to take this 2007 concept more seriously going into 2020. What We’ll Cover: How to choose the most…
The Ultimate Guide to Growth Hacking: Strategies, Examples, and Resources
To many, “growth hacking” is a relatively recent and mostly unknown term. The concept, however, has been put into practice for years by some of the top production managers and internet marketers in Silicon Valley. Here, we’ll examine the process in greater detail, focusing on the best strategies, sites, and tools commonly used. What We’ll…
How to Drive Revenue With Facebook’s Lifetime Value & Lookalike Audiences
In this article, we’ll cover the basics and benefits of Facebook Lifetime Value Custom Audiences and Value-Based Lookalike Audiences. What We’ll Cover: Facebook Value Optimization The Facebook Audience evolution Customer Lifetime Value How Lifetime Value is calculated How to set up a Lifetime Value audience How Lifetime Value improves ad performance How to measure and…
Creative YouTube Channel Ideas to Get More Views Quickly
We all know we need to be creating videos to boost our brands. What we don’t all know is where to start. In this post, I’ll go over a few YouTube channel ideas to get you started, as well as examine the strategies of some of the brands who got it right. What We’ll Cover:…
The Guide to Grassroots Marketing for Beginners
What is grassroots marketing? You may have heard the term, but like most marketers, you probably haven’t put it to practice. In this article, I’ll walk you through why grassroots marketing is worth your time. What We’ll Cover What grassroots marketing is Why grassroots campaigns are used How to start a grassroots campaign How to…