What should you include in your social media strategy for organic growth in the new year? In this guide, I’ll go over some of the most important strategies that will help you grow your business as we enter 2021 and exit a pandemic. I’ll also walk you through a hypothetical about how a new company…
Facebook Lead Form Ads That Convert
If you’re one of the many businesses using Facebook ads to market your business, you’ll know just how effective Facebook lead form ads are. But you may not know that the average click-to-lead conversion rate of a lead ad campaign is 12.54%, which is 2.07% higher than regular conversion campaigns. Here’s how to optimize your…
Boosted Facebook Posts vs. Facebook Ads: When Should You Use Each?
What You’ll Learn: The difference between boosted posts and ads Benefits of boosting your Facebook posts How Facebook ads target custom audiences Key features of Facebook ads you need to know How Facebook Pixel plays into boosted postsand ads Cost comparisons between the two Facebook is also one of the top two paid channels with…
Instagram Video Tips: How to Get More Engagement on Your Instagram Videos
It’s not just for Gen Z. This 2020, 87% of online marketers report using video as a marketing tool. At the same time, Instagram boasts 1 billion active monthly users who interact with features like posts, stories, video ads, IGTV and Instagram Live. Knowing Instagram video ads best practices can open your brand up to…
Reddit Marketing: How to Use Reddit for Your Marketing
Dubbed one of the “trickiest platforms to crack,” by Digiday, Reddit is a notoriously tough channel for marketers. Big names like The Atlantic and Business Week have been banned by moderators for “unwanted sharing.” While there are challenges, those brands that master the rules of Reddit stand to reap some big-time benefits. Here’s what you…
The Ultimate Guide to Interactive Marketing
Interactive marketing isn’t about telling people why they need your product or service. It’s about driving active engagement over passive consumption, and often uses individual preferences or behavior to inform campaign content and delivery. While it may sound vague, interactive marketing is more about capturing your audiences’ attention so that they’ll be more inclined to…
17 Surefire Dental Marketing Ideas & Strategies
Looking for a dental marketing company? Learn how our dental marketing agency can help you. As experts in dental marketing, we are going to teach you everything you need to know in this post. Let’s get started. If you like what you hear, reach out! What’s the best way to bring new customers to your…
How to Use YouTube to Drive Traffic to Your Website
YouTube, of course, is the second most-visited website in the world, second only to Google. YouTube videos bring some serious SEO benefits including more ranking opportunities and–thanks to the thumbnail art and video carousels, a lot more visibility than your average result. In this article, I’m going to show you some ways that you can…
TikTok Ads: The Ignite How-To Guide
By now, you’ve probably heard of TikTok, even if you’re not quite sure what, exactly, it is. The platform began beta testing in-feed ads last year and in late 2019, released a few new formats like branded lenses and brand takeovers. TikTok’s decision to allow brands to advertise on the platform proves that the youth-oriented…
How Much Does Social Media Influencer Marketing Cost?
Wondering how much influencer marketing really costs? To answer that, you need to really dive into the scope of the campaign. In this post, I’ll share some tips and guidelines to help you determine what your influencer campaign should be costing you. What We’ll Cover: Is influencer marketing ever free? Factors that influence costs: Social…