Today, your most important business asset is your reputation. That’s where getting on Google’s Customer Reviews come in. Customers look to the search engine to learn about everything from winter coats to restaurants to the best plumber in town. Here’s how to boost your profile through the free platform. What You’ll Learn: The change from…
Should You Use Enhanced CPC in Your Google Ads (Adwords) Campaigns?
How exactly does Enhanced CPC (ECPC) work? By the end of this post, you’ll know all the details … and whether it’s a good way to bid on Google Ads (Adwords) for your business. What We’ll Cover: How It Works for Google Ads Smart Bidding versus manual CPC Review a case study example Is it…
How to Use Email Retargeting to Boost Your Ad Returns
Have you experimented with email retargeting? If not, it’s time to get started. In this post, I’ll cover the in’s and out’s of email retargeting, how it works, and why businesses should be using it. What We’ll Cover: What it is Why it’s important in this strategy How to use it in your ad strategy…
Gmail Ads: 7 Tips to Improve Results
Want an easy way to expand your email marketing? Why not combine it with the power of PPC using Gmail ads? Google’s Gmail Ads let’s send your PPC ads straight to user’s’ inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible to boost…
How to Find the Right Google Ads Negative Keywords
Are you using negative keywords? You probably are, even if you don’t know it. But you may not be using them as effectively as possible. In this article, I’ll walk you through a few of my tricks to finding the right negative keywords for your brand. What We’ll Cover: What negative keywords are Types of…
What Do You Know About Franchise PPC?
Businesses face a few challenges when it comes to franchise PPC campaigns. Franchises aren’t your average business, and they don’t run your average campaign. In this article, I’ll cover a few things you need to know to effectively execute and manage a franchise PPC campaign. What We’ll Cover: Who should handle franchise PPC – the…
How to Set Up a YouTube Custom Intent Audience
Are you using YouTube ads to market your products or services? Then you should consider using Google’s Custom Intent Audiences to increase your targeting options. In this article, I’ll explain YouTube custom intent audiences: what the are, how they’re used, and tips and best practices for using them effectively. What We’ll Cover: What YouTube custom…
How to Determine the Best Google Ads Bid Strategy For Your Business
Not sure how to pick the Google Ads bid strategy that’s right for you? In this article, Ignite Visibility’s Paid Media Strategist Christian Nicolini goes over a few tips to get you started. What We’ll Cover: How bid strategy affects ad placement The differences between automatic and manual bidding How to choose a Google ads…
Common PPC Campaign Mistakes (And How To Avoid Them)
Pay-per-click (PPC) is one of the most powerful digital marketing channels available today. If you get it right, that is. Below I’ll cover fourteen of the most common mistakes made in PPC campaigns, and how your business can avoid these pitfalls. What We’ll Cover: Not understanding the different kinds of PPC campaigns Not having a…
8 Exciting Advertisement Ideas You Can’t Live Without
In need of a few new advertisement ideas? You’ve come to the right place. Below, I’ll go over some of the most exciting new advertisement features and options available today. What We’ll Cover: Life Events in Google Ads In-Market Audiences Google Ad extensions Location Extensions and Store Visits for YouTube Ads Google Optimize Google Surveys…