In a world where digital marketers constantly seek an elusive competitive edge, paid media AI has swooped in like a superhero to save the day—cape and all. But what happens when we introduce our tech-savvy savior to the dynamic realm of paid media? Buckle up because we’re about to embark on an exhilarating journey into…
Building a Robust Digital Marketing Media Mix: Where to Start?
Are you thinking about all the digital marketing platforms available for advertising? What about when you decide on how to allocate budgets or test new platforms? In this blog, Ignite Visibility’s Director of Paid Media, Logan Schiff, will walk you through his strategy to build a robust media mix to reach long-term goals. The Importance…
14 Biggest Paid Media Trends to Watch in 2023
The strategies we use for paid media will continue to change as technology advances. Paid media will probably become even more automated in the coming years, with better targeting and deeper integration with new and emerging channels. Here are some trends to watch: 1. Measurement Over time, the customer journey will become more complex. As…
How to Switch from Universal Analytics to GA4
Like it or not, Google Analytics 4 is coming. Google’s confirmed they’ll sunset Google Analytics 3 (AKA “Universal Analytics”) on July 1, 2023. This represents a huge change for the marketing industry. Google Analytics dominates the market, with 93% of companies using analytics and reporting tools. Such a big shift can be uncomfortable, but…
The Truth About Dark Posts
Dark posts sound scary, right? They definitely do but don’t worry. The name is misleading. There’s no reason to be scared of this social media ad tactic. They’re actually a really great way to have your content reach your intended audience—and only that audience. Keep reading to find out more about what dark posts are,…
Facebook Video Ads Best Practices for Exceptional Results
What We’ll Cover: Choosing the Right Audience for Your Facebook Video Ads Creating Facebook Video Ads for Every Stage of the Funnel Facebook Video Ad Specs Facebook Video Ads Best Practices Top 5 Facebook Video Ads Examples Marketers slate almost 60% of their digital ad budgets towards video. One of the most engaging ad mediums,…
The Top Paid Media Networks You Need to Know About in 2023
Brands investing in paid ad networks are seeing huge returns For every $1 a brand spends on Google Ads—the most popular paid media ad network—they get $8 in profit. And some networks take those results further by using the latest lead-gen technologies. So in this blog, we’ll cover the top paid ad networks driving high…
How to Hire the Right Paid Media Agency in 2022
Hiring a paid media agency’s a smart business move. …If you hire the right one. The right agency can help you quickly increase your traffic, leads, and sales. The wrong one will have you spending your budget with little return. And because the industry’s always changing, it’s important to know what to look for when…
YouTube TV Ads: Why You Should Create a Shoppable TV Screen
Looking for a way to establish a strong connection with audiences and drive action? Connected TV (CTV) offers an excellent opportunity for advertisers. YouTube now allows advertisers to create video action campaigns using YouTube TV ads. In the following post, we will explore what CTV is, how shoppable YouTube ads work, and how you can…
Advertising Campaign Framework: 9 Steps to Take for Better ROI
A solid advertising plan requires a strong foundation. You can’t simply throw one together on the fly and expect powerful results. Doing so is ineffective and has the potential to waste lots of money. Instead, your advertising team should begin with the basics and get granular with your planning tactics. To help you get…