If you’re using Google AdWords to promote your brand, you might find that you need the ability to manage your campaigns offline every now and then. Fortunately, you can do that with the AdWords Editor. That’s because AdWords Editor is a downloadable application. It runs on your local workstation, not in the cloud. When you’re…
The AdWords Review Extension Is A Must (How To Start)
Update: Google recently announced that they will be removing review extensions in mid-January 2018, and any existing review extensions will be deleted in early February. To learn about other extension types click here. Familiar with Google AdWords Review Extension? If not, you will be. In this article, I’ll cover all the in’s and out’s of AdWords…
How To Find Expert AdWords Management That Really Delivers
If you’re having trouble running a successful Google AdWords campaign, it might be time to outsource the project to an AdWords account management team. But how do you find a company that will deliver results? The future of your business could depend on whether or not you can answer that question. While there are plenty…
How to Set Up And Use Google’s New Customer Reviews
In April Google announced its intention to shut down the Trusted Store system and replace it with its new Customer Reviews program. Read on to find out what the new system has in store for your business. Google Trusted Stores has seen its fair share of changes over the years. And recently, it unveiled its…
Winning Paid Media in 2017 (Ignite Visibility Webinar)
John Lincoln, Eythor Westman and Ryan Cox tackle what is new, what is working and specific strategies in paid media this year. This is one webinar you should watch fully! Here is an overview of the webinar Eythor Westman, one of the top minds in Paid Media and Ignite Visibility Head of Paid Media and…
Google Attribution 360 – An Undeniable Solution To Marketing Tracking Issues
Want to know where all your sales and leads are REALLY coming from? Google Attribution 360 is your answer. In this post, we tell you how and why. In the past, it was difficult for marketers to know the extent to which each channel contributed to an individual sale. Fortunately, the Information Age is here. Enter…
Selecting The Best Search Engine Marketing Agency (50 Veteran Tips)
Looking for a search engine marketing company? The good news is that there are plenty of SEM companies ready to help. The tough part is determining which is the best search engine marketing agency for you. Luckily, we have you covered. Below you’ll find all your answers to what exactly search engine marketing is and why…
The Beginner’s Guide to Programmatic Advertising
In this article, we’ll go over what you need to know programmatic advertising and explain why it will likely be an important part of your strategy going forward. Even if you’re new to digital marketing, chances are pretty good that you’ve heard the phrase “programmatic advertising” on at least a couple of occasions. That’s…
How has the Google PPC Layout Update Influenced Marketing?
In February, Google changed the layout of its AdWords ads in the search engine results pages (SERPs). That’s going to affect the digital advertising strategy for many companies. In this article, we’ll take a look at what changed and how it will impact your own online marketing efforts. What Happened, Anyway? Once upon a time,…
PPC Management Tips that will Maximize Your Return – Infographic
The pay per click industry is always evolving with new strategies and tactics to drive potential customers to your website. Whether it’s implementing custom bidding strategies or using advanced campaign targeting, check out what these experts have to say about PPC to maximize your returns this year! Share this Image On Your Site <p><strong>Please include…