In order to stay ahead in digital marketing, you need to innovate. Good thing is, there’s of innovations already out there – you just have to find them. In this post, I’ll pull 10 specific examples of some of the coolest and most effective techniques for increasing sales online that you probably haven’t noticed. Watch…
Skipio vs. Textiful: Which Text Marketing Software is Best?
New to the world of text marketing? You’re in the right place. In this article, I’ll go over what text marketing is – and why it’s a big deal – as well as give you the rundown on two platforms that will help get you started. What is Text Marketing? Text marketing is exactly what…
29 Black Hat SEO Tactics (How To Fight Them)
Updated 3/30/2021 In many ways, search engine optimization, or SEO, can feel like a moving target. Are you curious about the dark side of SEO? We call it black hat, and as you can guess, it’s not recommended by Google and straight lace marketers alike. However, doing so could land your website in hot water…
5 (Proven) Steps Hit Your Digital Marketing Goals In 2019
Hitting your digital marketing goals is easier said than done. Luckily, I have a process in place to make sure you stay on the track to success. In this post, I’ll outline five crucial steps to take to make sure you hit your digital marketing goals this year. Watch the Video or Read the Full…
(Digital Marketing Industry Study 2019) 300 Marketers Reveal Disruptive Shift In Digital Strategy
Digital Marketing Industry Study 2019 Study reveals key findings in how marketers will shift marketing dollars through 2021. Analysts: Karen Schwartzman, Content Manager Ignite Visibility John Lincoln, CEO of Ignite Visibility In this study, Ignite Visibility interviewed 300 marketers categorized by business sizes of under 1 million, 1 to 5 million, 5 to 10 million,…
The Insider’s Guide to the The Keyword Magic Tool
Keyword research is a staple when it comes to SEO. But thanks to SEMrush’s Keyword Magic Tool, actually doing that research just got a whole lot easier. In this article, I’ll go over what the Keyword Magic Tool and how you can use it to optimize your content and SEO strategy. What is the Keyword…
Digital Marketing In 2019 (What To Prepare For)
There’s been a lot of changes in digital marketing over the past year – which means there’s a lot to look forward to in 2019. Below, I’ve listed out the new and exciting things you can do with SEO, PPC, social media and more. Digital Marketing Trends in 2019: SEO Schema for FAQ Using Question…
The Top 5 Mistakes Most Marketing Companies Make
If you want your marketing company to succeed, then you should be learning from the mistakes of others. In this article, I’ll go over some of the most common mistakes that I see marketing companies make. Your assignment? Don’t repeat these mistakes. Marketing Company Mistake #1: They Don’t Do Realistic Project Projections I get it….
10 Marketing Skills You Should Add to Your Repertoire This Year
Are you trying to sell a product or service? If so, then you need to develop some marketing skills. In this article, I’ll go over several marketing skills and explain why they’re an essential part of a successful business strategy. Marketing is just like anything else: it’s a learned discipline. You need to study it,…
Changes to Instagram, and Snapchat on the Rise?
This week: lots of new goodies from Instagram, Snapchat rolls out new ad tools, and wait until you read about who’s taking U.S. digital ad market share away from Facebook and Google. Here’s what happened this week in digital marketing. Snapchat Rolls out Location-Based Ad Filters and New Analytics Tool This past week, Snapchat unveiled…