I’ve seen the idea that SEO and content marketing are at odds, or that one replaces the other, many times. Today I’d like to explain why SEO and content marketing intersect in many critical ways. I’m doing this because you can really only catapult your website to the top of the list if you understand…
How Brands Are Using A ‘Star Wars’ Twitter Trend for Self-Promotion
By now, the whole world knows that Star Wars: The Force Awakens opened to mega-fanfare this past weekend. The movie set a new box office record with an opening worldwide gross of $517 million. The fact of the matter is that the Star Wars franchise has been a cultural phenomenon for decades. Savvy digital marketers…
Guide to Switching from HTTP to HTTPS for SEO
Updated 3/4/2021 A handful of years ago, Google announced a lightweight ranking signal within their Google Search algorithm. The HTTPS/SSL ranking signal is said to only impact an estimated two percent of global searches, but Google says they may strengthen the HTTPS signal overtime to allow webmasters an adequate amount of time to migrate their…
Why Retargeting Growth Should be a Blogging KPI
Retargeting is an excellent way to further build brand awareness, increase your conversions and give potential customers additional chances to close the sale. If it’s not already a part of your overall online marketing strategy, you’re losing market share to competitors. It’s also a great way to promote the blog that you use for content…
How to Get your Own Wikipedia Page – Infographic
Getting your own Wikipedia page is tough. You need to have significant news coverage about you, ample articles written and plenty of sources backing up information about you online. Also, in some cases even if you have all of this, Wikipedia will delete your page. They are pretty hardcore about it. Lately, I have been intrigued with…
The Ultimate Guide to Domain Name Extensions for SEO
The recent addition of hundreds of new generic top level domain (gTLD) extensions (with hundreds more on the way) has created serious buzz in the business and marketing world, but there are many important aspects of the new extensions that need to be examined more closely. We’re long past the era of fewer and simpler…
What you Need to Know Before Launching an Online Business
The temptation to start your own online business can be a strong: controlling your own destiny, pride in ownership, lower overhead, and exponential growth potential. This can all sound very alluring, especially if you feel you have a unique product or idea to share with the world or feel confined by working for someone else….
How to Create the Best Sidebar for Your Blog
Although it’s one of the less talked about aspects of a blog, after your content, your sidebar is the most important focal point. The main goal behind your sidebar is to create an informed and tailored experience that converts random blog visitors into actual loyal subscribers. Developing a well converting sidebar consists of highly visible…
Why your Personal Brand is Critical to SEO, CRO and Online Marketing
Your company’s brand is vital to the success of your business, but did you know that your personal brand is equally as important? In fact, Forbes listed personal branding as one of the top trends for 2015. If you want to cultivate your company brand, you need to work to build personal awareness because both…
2 Mobile Subdomain SEO Mistakes that Could Ruin Everything
Mobile SEO… Man, can it be complicated. Especially mobile SEO for a subdomain when you are working with a massive website and you need to map everything together, account for rouge URLs and just generally get it done. I have been doing a lot of this lately, so I wanted to share 2 devastating mobile…