This week: Microsoft has a new ad format, TikTok has a new video length, and Pinterest has a new policy on weight-loss ads. Here’s what happened this week in digital marketing. Microsoft Advertising Announces Multimedia Ads This past week, Microsoft Advertising announced a new ad format: multimedia ads. The ads combine headlines, images, and…
Lauren Dunmore, Content Marketing Manager, COMATCH – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Lauren Dunmore, Copywriter and Content Marketing Manager at COMATCH. Ignite Visibility applauds her for her dedication to building strong content marketing plans that allow her companies to easily share content with their clients while boosting their online visibility and authority. Lauren Dunmore Lauren Dunmore…
Google Delays Block of Third Party Cookies Until 2023 – Ignite Friday
This week: Facebook offers a new platform for writers, Google offers more heartache for black-hatters, and TikTok offers marketing advice. Here’s what happened this week in digital marketing. Facebook Announces New Platform for Writers This past week, Facebook announced a new service for writers. It’s called Bulletin. Using Bulletin, independent writers can create a website,…
Marc Babel, Digital Marketing Manager, Corporate Travel Management – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Marc Babel, Digital Marketing Manager at Corporate Travel Management (CTM). Ignite Visibility is proud to recognize him for his extensive contributions and achievements in B2B digital marketing. Marc Babel A fearless and hands-on leader, Babel lives and breathes marketing. Not only was it his…
Facebook Launches New Ecommerce Features – Ignite Friday
This week: new features from Facebook, new tools from YouTube, and a new Creative Studio from Google. Here’s what happened this week in digital marketing. Google Rolls Out New Spam Algorithm – Second Update Coming Next Week Google’s annual report indicated that hacked spam is running rampant. In an effort to combat these hack…
Elizabeth Male, Communications Manager, StriveTogether – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Elizabeth Male, Communication Manager at StriveTogether. Ignite Visibility applauds her for her exceptional achievements in merging the worlds of writing, marketing, and philanthropy. Elizabeth Male Elizabeth Male was originally hired at StriveTogether in 2018 to be the organization’s Communications Specialist. She quickly climbed the…
Google’s Page Experience Update for 2021 Has Arrived! – Ignite Friday
This week: the page experience update is here, a new privacy-first search engine is here, and a new Search Console feature is here. Here’s what happened this week in digital marketing. Google Page Experience Now Rolling Out Here we go! We’ve been waiting for this day for a long time. Some of us have…
Logan Freedman, Content Marketing Manager, Gravy – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Logan Freedman, Chief Marketing Manager at Gravy. Ignite Visibility applauds Freedman and the Gravy team for offering a service that recovers failed payments. Logan Freedman Freedman describes himself as a results-driven, content marketing leader. He’s certainly lived up to that expectation at Gravy. During…
Apple’s iOS 15 Reveal Means More Privacy Concerns for Marketers – Ignite Friday
This week: Instagram offers new monetization tools, Google integrates with a popular e-commerce plugin, and John Mueller dispels some myths about keywords. Here’s what happened this week in digital marketing. Apple Reveals iOS 15 Preview It feels like Apple released their iOS 14.5 update yesterday. However, in the world of tech, there always seems…
What to Know About MUM, Google’s New AI Tech
It was only a matter of time until Google released an updated piece of algorithm tech. Since the latest adaptation, BERT, launched in 2019, it seems the artificial intelligence team has been working on something new: Google MUM. What is Google MUM, and how will it impact the world of search engine optimization? What…