This week: social commerce is on the rise, Reddit reaches a new valuation milestone, and YouTube has some new toys. Here’s what happened this week in digital marketing. Forecast: U.S. Retail Social Commerce Will Hit $80 Billion by 2025 According to eMarketer, retail social commerce is already a multibillion-dollar industry. And it’s expected to triple…
Patrina Tan-Terkelsen, Social and Digital Marketing Lead, WarnerMedia – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Patrina Tan-Terkelsen, Social and Digital Marketing Lead for WarnerMedia. Ignite Visibility applauds her and the WarnerMedia team for the company’s first international launch. “Over our first year since launch, fans in the U.S. have chosen HBO Max as one of their favorite streaming platforms,”…
New Privacy Policies for Advertising Are Coming – Ignite Friday
This week: Google shares how to get more clicks from Discover, TikTok shares how to promote your brand on its platform, and Facebook shares its new privacy policy for advertising. Here’s what happened this week in digital marketing. Google: Increase Clicks From Discover With Max Image Preview Tag Want to get more clicks from Google…
Sean Pate, Brand Marketing & Communications Officer, Zenni Optical—Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Sean Pate, Brand Marketing & Communications Officer at Zenni Optical. Ignite Visibility applauds Sean Pate for spearheading the biggest esports sponsorship in Zenni Optical’s history. Sean Pate Sean Pate is an accomplished public speaker and a passionate strategist focused on driving positive corporate brand…
WordPress Still Wins With 44% of CMS Market Share – Ignite Friday
This week: WordPress has a new Gutenberg, TikTok has Stories, and Google has some good news if your website recently went down. Here’s what happened this week in digital marketing. WordPress Releases Gutenberg 11.2 This past week, WordPress released the latest version of its text editor: Gutenberg 11.2. If you’re not familiar with Gutenberg, it’s…
Julia Munder, International Marketing Director, Maxwell Scott – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Julia Munder, marketing director of Maxwell-Scott. Ignite Visibility applauds Munder for her acute insight into the luxury leather goods industry, as well as her proven results with a steadfast team beside her. Julia Munder As marketing director of handbag company Maxwell-Scott, Julia Munder is…
Olivia Tsang, Senior Marketing Manager, SuperMoney – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Olivia Tsang, senior marketing manager of SuperMoney. Ignite Visibility applauds Tsang for her expertise in analytics and her ability to translate marketing data into tangible, positive changes for SuperMoney. Olivia Tsang Olivia Tsang is a data-driven marketer who is always thinking of new ways…
Instagram Doubles Insights! Tracking Period Extended to 60 Days - Ignite Friday
This week: Clubhouse is open, AMP is going away, and WordPress is stepping up. Here’s what happened this week in digital marketing. Google Launches Deals Listings in Search If you’re in the ecommerce space, you’ve got a new way to promote specials and discounts online. Google Shopping now highlights deals in search results. In this…
Joshua Tatum, Co-Founder, Canvas Cultures – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Joshua Tatum, co-founder of Canvas Cultures. Ignite Visibility applauds Tatum for his innovative contribution to the creator economy with Canvas Cultures, a company that creates a community for artists to sell their pieces and spread the passion that is involved in each piece. Joshua…
John Sheldon, Chief Marketing Officer, SmileDirectClub – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights John Sheldon, Chief Marketing Officer (CMO) at SmileDirectClub. The team at Ignite Visibility applauds Sheldon for his work in expanding SmileDirectClub on a global scale, leading the company’s marketing as it went public and getting the message out about accessible oral care. John Sheldon…