Microsoft Ads Announces Variety of Feature Updates – Ignite Friday

This week: Twitter Spaces is here, Facebook Neighborhoods is here, and a Google spam-fighting tool is here. Here’s what happened this week in digital marketing.  Google: We Don’t Penalize Sites for Using Google Analytics Google says that it doesn’t penalize sites that use its analytics tool. That might seem like a no-brainer, but Google … [Read more...]

Do you think YouTube won’t allow other users to take your creative video work and include it in their own productions? Think again. In fact, YouTube is allowing people to include scenes from your videos in YouTube Shorts clips. And it’s all perfectly legal. In this article, I’ll explain how it works. Sample Video: You’re Opted in by … [Read more...]

In this edition of Marketer of the Week, Ignite Visibility spotlights Penelope Thomas, Communications Director and In-House Marketer at the Clark Hulings Fund for Visual Artists. Ignite Visibility applauds her and the Clark Hulings Fund team for the organization’s efforts to transform starving artists into self-sustaining artists. The Clark … [Read more...]

This week: Earnings are on the rise, Clubhouse lands a partnership, and Apple breaks our hearts. Here’s what happened this week in digital marketing. Google Ads and Microsoft Bing Ads Report Increase in Earnings Good news for a couple of high-profile advertising platforms: their ad revenues were up big. Google Ads saw a 32% year-over-year … [Read more...]

In this edition of Marketer of the Week, Ignite Visibility spotlights Laura Holton, Marketing Executive at Automation Consultants.  Ignite Visibility applauds her and the AC team for the company’s outstanding growth in on- and offline marketing metrics over the past couple of years. For example, under Holton’s watch the company doubled … [Read more...]

This week: another Clubhouse clone, another big name might move against FLoC, and another import option on Microsoft Audience Network. Here’s what happened this week in digital marketing.  Microsoft Audience Network Now Offers Facebook Ads Import You probably already know that the Microsoft Audience Network allows you to import campaign … [Read more...]

In an effort to support data privacy, Google recently announced that it’s working on a secure way to track users called Federated Learning of Cohorts (FLoC). But it’s not secure enough for everybody in Big Tech. Some folks are writing code to block it. And developers at WordPress have jumped on the #NeverFLoC bandwagon as well. In this … [Read more...]

In this edition of Marketer of the Week, Ignite Visibility spotlights Angela Roeber, Director of Communications at Project Harmony Child Protection Center. Ignite Visibility applauds her and the Project Harmony Child Protection Center team for the organization’s efforts to end child abuse. Project Harmony Child Protection Center Who says all … [Read more...]

This week: Snapchat adds pop to its shop, DuckDuckGo blocks the FLoC, and Pinterest eliminates hate. Here’s what happened this week in digital marketing.  DuckDuckGo Says It Will Block Google’s FLoC If you’ve paid attention to this space for more than a few weeks, then you already know about Google’s Federated Learning of Cohorts … [Read more...]