In this edition of Marketer of the Week, Ignite Visibility spotlights Anne Gotay, the Marketing Director at Sotero in Burlington, Massachusetts. Gotay is a strong marketing professional who lives to build strategies from the ground up. She has an impressive track record of building brand awareness and increasing revenue for a variety of companies. Ignite…

This week, we spotlight Mike Vannucci. He leads the marketing team at Mosaic Group. We’d like to congratulate Mike Vannucci for successfully launching a multi-million dollar TV campaign in 2020. That was during the height of the pandemic, when businesses were struggling. Mike Vannucci Bucks the Trend Last year was a time when companies scaled…

In this edition of Marketer of the Week, Ignite Visibility spotlights Marie Hattar, Chief Marketing Officer at Keysight Technologies. There are few people more impressive than Marie Hattar in the marketing business. She is passionate, creative, and has a mindset of continuous improvement. It’s easy to see why Hattar is making waves in the marketing…

In this edition of Marketer of the Week, Ignite Visibility spotlights Jesse Semchuck, Director of Acquisition at Traeger Pellet Grills, LLC. Ignite Visibility applauds Jesse Semchuck for bringing his strategic thinking into the digital marketing space. Jesse Semchuck Jesse Semchuck is a data-driven, holistic marketing genius who describes himself as a “sounding board for your…

In this edition of Marketer of the Week, Ignite Visibility spotlights Sarah Folmar, Digital Marketing Manager at First Factory. Ignite Visibility applauds her for her exceptional achievements in brand management, content strategy, and everything in between. Sarah Folmar Equipped with a B.S. in Journalism from Bowling Green State University, Sarah Folmar has quickly adapted her…

This week: Facebook explains what caused that outage earlier this week, holiday shopping might start early for many folks, and Pinterest has new toys for e-commerce marketers. Here’s what happened this week in digital marketing. Facebook Explains Recent Outage As all the world knows, Facebook, Instagram, and WhatsApp were down for about six hours this…

In this edition of Marketer of the Week, Ignite Visibility spotlights Sabrina Kizzie, marketing consultant and lecturer at Baruch College. Ignite commends Sabrina for her in-depth marketing knowledge, which has allowed her to excel as an entrepreneur, Doctoral candidate, and digital marketing expert. Meet Sabrina Kizzie Sabrina Kizzie is a marketer with an undeniably unique…

This week: Google might index Instagram and TikTok content, YouTube adds more metrics in the Mobile Studio app, and there aren’t 200 ranking signals after all. Here’s what happened this week in digital marketing. New Google Ads Report Highlights Daily Campaign Spend Love Google Ads but hate the fact that it’s so difficult to figure…

In this edition of Marketer of the Week, Ignite Visibility spotlights Julia Rubano, senior content strategist at Starship. Ignite Visibility applauds her for spearheading Starship’s marketing efforts and taking the brand to the next level of success. Julia Rubano Julia Rubano majored in Creative Writing (Poetry) and Film at Trinity College in Hartford, Connecticut. Since…

This week: yet another vulnerability in a WordPress plugin, more marketing tools from Facebook, and consumers really like to see user-generated content on ecommerce sites. Here’s what happened this week in digital marketing. WordPress Plugin Vulnerability Exposes More Than a Million Sites Pay attention if you use the WordPress Ninja Forms plugin. According to researchers…