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Home / Archives for Industry News

Ignite Welcomes Rob Bonham To The Team!

October 31, 2014 by Ignite Visibility

Ignite Visibility is excited to introduce Rob Bonham as the newest member of our fast growing and dynamic team! Rob will serve as our Senior Sales Consultant and brings with him a wealth of digital marketing experience. Rob’s experience as a project manager and analytic skills make him an ideal fit for Ignite’s corporate culture…

Marketing Experts List Top Analytics Programs for 2015

October 24, 2014 by John Lincoln

Analytics are at the center of everything in online marketing. Without a good analytics program to back your initiatives, you have no idea how well there are doing! I am a very strong believer in an analytics first mentality, meaning we use metrics for the basis of making all decisions. In this post, we hear…

Netropolitan: Online Country Club or Highway Robbery?

September 17, 2014 by John Lincoln

Netroplitan, a new social network that is branding itself as an exclusive online country club for rich people, has announced itself this week. What makes it so exclusive? The membership fee is a smooth 9k to start off, with recurring annual payments of 3k thereafter. The only thing accessible to the general unwashed masses is…

Business Guide for Choosing PPC Company for 2015

August 20, 2014 by John Lincoln

The online world of marketing has diversified over the last several years due to tougher competition and Google algorithm updates. Smart business owners are realizing that maintaining a website and practicing SEO simply aren’t enough anymore. To stay ahead of the competition, business owners have to utilize PPC advertising in addition to SEO and SEM….

Facebook Bans Like Gate, What are the Alternatives?

August 20, 2014 by Ignite Visibility

On Nov. 15, 2014, the Facebook ‘Like Gate’ will be a thing of the past. Facebook quietly mentioned in its Platform Policy that pages can’t make it a requirement to Like a Page to have access to contest, downloadable ebooks and more. Like Gates usually required the aid of third party apps and were a…

Blackhat Social Media and SEO – Featured on Search Engine Land

August 15, 2014 by John Lincoln

We recently had a great article featured on Search Engine Land that received thousands of shares. The article focused on black hat social media and how it can impact SEO. This is a new topic that has almost no article written about it. The article has sparked a huge debate about black hat social media…

Internet Marketing Changes July 2014 – Ignite Visibility

August 6, 2014 by John Lincoln

Internet Marketing Changes July 2014 In this episode of Ignite Visibility University we cover the following Internet marketing news. Linkedin Launches New Mobile Site Google Pigeon Update Goes Live Google Pays Fine for Google News Google Leads SEO Guidelines Google Launched News Publisher Center Product Listing Ads Get Ratings YouMoz Gets Dinged for Sending Bad…

The Most Important New Devices for Marketers to be Engaging in 2015

July 24, 2014 by John Lincoln

While 2015 may seem a long way off and developments in the world of technology move at a startling pace, it’s never too early to start planning for the future. Anticipating how consumers will engage with the continually evolving developments in new devices is key for marketers to stay ahead of the competition. While it…

When Good Information Goes Bad

July 21, 2014 by John Lincoln

Recently, we’ve seen Google start providing more actual details regarding your query in their search results a la Duck Duck Go. It’s now possible to get step-by-step instructions or fast answers to queries from an ever-widening variety of search terms. Rather than pulling from the first search result provided, Google has been generating it’s own…

How Universities Can Better Prepare Students for Careers in Marketing

July 17, 2014 by John Lincoln

Half of university students surveyed in a recent report admit that they feel unprepared for entering the job market, while 39 percent of employers feel recent graduates aren’t prepared for the workforce. With these statistics, many are looking at how well universities are preparing students for the road ahead of them after graduating. Graduates have…

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