5 Best SEO Video Marketing Practices According to Google

In a recent Lightning Talks video, Google shared five SEO video marketing best-practices. And yes, it’s important to optimize your videos for search engines just like you would optimize written content. But there’s a different way to handle SEO when it comes to videos. Thankfully, Google is here to shed some light on the subject. I’ll cover … [Read more...]

In this edition of Marketer of the Week, Ignite Visibility spotlights Adrian Tobey, the founder of Groundhogg. Ignite Visibility applauds Tobey and the Groundhogg team for producing an outstanding CRM tool that works well with WordPress. Adrian Tobey Adrian Tobey is the son of entrepreneurs. His parents deployed an Internet marketing training … [Read more...]

This week: Google may be in hot water, Facebook plays copycat, Twitter will pay you to chat, and resharing could make your wallet fat. Here’s what happened this week in digital marketing. Google to Face $5B Lawsuit Over Incognito Mode A decision was recently handed down from the US District Court in a June 2020 lawsuit regarding their tracking … [Read more...]

A couple of former Google employees will soon roll out Neeva: an ad-free search engine that might take a bite out of their former employer’s market share. And not only will they offer a search experience without ads, but they’ll also enact strict privacy protections to keep your personal data away from prying eyes. According to a statement … [Read more...]

In this edition of Marketer of the Week, Ignite Visibility spotlights Marcel Marcondes, Chief Marketing Officer at Anheuser-Busch. Ignite Visibility applauds the Anheuser-Busch team for delivering more than one million cans of emergency drinking water to support winter storm relief efforts in Texas. At the request of the American Red Cross, … [Read more...]

This week: WordPress makes it easy to move to HTTPS, Instagram makes it easy to add captions to Stories, and Google makes it easy for you to forget about LSI keywords. Here’s what happened this week in digital marketing. WordPress 5.7 Offers One-Click Conversion to HTTPS If you’re running a WordPress website and still using the insecure HTTP … [Read more...]

This one is going to shock a lot of SEOs. Google’s John Mueller recently fielded a question about best-practices for anchor texts. During his answer, he took a shot at the concept of latent semantic indexing (LSI). Mueller flat-out said that Google doesn’t recognize LSI. So, once again, it looks like the conventional wisdom is wrong. In this … [Read more...]

March 8th is International Women’s Day - a day dedicated to commemorate the cultural, political, and socioeconomic achievements of women around the world. Even in 2021, women still experience gender roles, stereotypes, and unfair treatment in society and within their workplace. For this installment of Marketer of the Week, Ignite Visibility … [Read more...]

This week: Twitter goes shopping, SEMRush goes public, and Google goes private. Here’s what happened this week in digital marketing.  Google Won’t Replace Cookies With Another Tracking Tech Google won’t continue to track your web activity once it drops support for cookies The company intends to honor user demands for increased privacy in … [Read more...]

Looks like featured snippets could be on the way out. According to a new report by Moz, the number of search engine results pages (SERPs) with featured snippets dropped dramatically in February. Is this the beginning of a trend? In this article, I’ll go over what we know about featured snippets falling away. Featured Snippets Experience First … [Read more...]