This week: Google has a new toy, YouTube has more Clips channels, and Shopify users have more exposure. Here’s what happened this week in digital marketing. Google’s Page Experience Update Will Apply to Desktop Search, Too That page experience update that many SEOs dread won’t just apply to mobile search. It will apply to desktop as … [Read more...]
Carol Pasquariello, Senior Vice President of Marketing at Donatos Pizza – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Carol Pasquariello, Senior Vice President: Marketing at Donatos Pizza. Ignite Visibility applauds her and the Donatos team for staying strong during the COVID-19 pandemic. In fact, Pasquariello joined Donatos right as the pandemic kicked into high gear (June of last … [Read more...]
Twitter Announces Tip Jars: Monetization For Creators – Ignite Friday
This week: TikTok at the top, Facebook in Taiwan, and Clubhouse on Android. Here’s what happened this week in digital marketing. The Replacement for Google’s Structured Data Testing Tool Is Here Google’s new structured data testing tool is available for use in open beta. It’s at a subdomain of the schema.org website. Google … [Read more...]
Umberto Luchini, Founder & Proprietor at Wolf Spirit Distillery – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Umberto Luchini, Proprietor at Wolf Spirit Distillery. Ignite Visibility applauds Luchini and the Wolf Spirit team for its creative approach to marketing adult beverages. Umberto Luchini His name is pronounced oom-BEAR-toe loo-KEE-nee in case you’re … [Read more...]
Microsoft Ads Announces Variety of Feature Updates – Ignite Friday
This week: Twitter Spaces is here, Facebook Neighborhoods is here, and a Google spam-fighting tool is here. Here’s what happened this week in digital marketing. Google: We Don’t Penalize Sites for Using Google Analytics Google says that it doesn’t penalize sites that use its analytics tool. That might seem like a no-brainer, but Google … [Read more...]
Sample Video Content No Longer Requires Opt-In on YouTube – Breaking News
Do you think YouTube won’t allow other users to take your creative video work and include it in their own productions? Think again. In fact, YouTube is allowing people to include scenes from your videos in YouTube Shorts clips. And it’s all perfectly legal. In this article, I’ll explain how it works. Sample Video: You’re Opted in by … [Read more...]
Penelope Thomas, Communications Director at Clark Hulings Fund for Visual Arts – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Penelope Thomas, Communications Director and In-House Marketer at the Clark Hulings Fund for Visual Artists. Ignite Visibility applauds her and the Clark Hulings Fund team for the organization’s efforts to transform starving artists into self-sustaining artists. The Clark … [Read more...]
User App Data Tracking Permissions Launched With iOS 14.5 – Ignite Friday
This week: Earnings are on the rise, Clubhouse lands a partnership, and Apple breaks our hearts. Here’s what happened this week in digital marketing. Google Ads and Microsoft Bing Ads Report Increase in Earnings Good news for a couple of high-profile advertising platforms: their ad revenues were up big. Google Ads saw a 32% year-over-year … [Read more...]
Data Privacy Permissions for User App Tracking Changes with iOS 14.5 Launch – Breaking News
The day that many digital marketers feared is now upon us. Apple has officially announced the release of iOS 14.5. It’s got some nifty new features, such as additional unlock options for people wearing face masks (thank you, COVID-19), updated voice options for Siri, the ability to report an incident in Apple Maps, and enhancements for … [Read more...]
Laura Holton, Marketing Executive at Automation Consultants – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Laura Holton, Marketing Executive at Automation Consultants. Ignite Visibility applauds her and the AC team for the company’s outstanding growth in on- and offline marketing metrics over the past couple of years. For example, under Holton’s watch the company doubled … [Read more...]
