This week: DuckDuckGo hits a new milestone, there’s a new way to advertise on Quora, and businesses can now schedule videos directly to Instagram. Here’s what happened this week in digital marketing. Google Chrome Will Filter ‘Annoying’ Ads Worldwide Starting in July It’s going to be a long, hot summer for overseas publishers whose websites…
Featured Snippets are Getting Smarter – Ignite Friday
Not much news this week because of the holidays, but let’s dig in. A Google engineer challenged a report about how many users recognize search ads, some featured snippets now include smarter links, and Facebook adds new analytics for Click-to-WhatsApp ads. Here’s what happened this week in digital marketing. Google: Yes, People Can Recognize Paid…
Online Sales are Soaring – Ignite Friday
This week: Online sales soar, good news for Instagram advertisers, and there’s a new bidding platform for Amazon ads. Here’s what happened this week in digital marketing. Report: Instagram CPCs and CPMs Drop in Q3 Instagram advertisers saw a lower cost-per-click (CPC) and cost-per-thousand-impressions (CPM) in the third quarter compared to the second quarter of…
The Rise of Instagram Sponcon? – Ignite Friday
This week: Bing shares top holiday search terms, Instagram sponconning is a thing, and wait until you hear about how many Amazon reviews for electronics are fake. Here’s what happened this week in digital marketing. AdWords API Will Allow Targeting to TV Screens Starting January 8, you can use the AdWords API to target TV…
Most Popular Trends in Social Media Revealed – Ignite Friday
This week: Bing beta-tests a new UX tool, consumers like recent reviews, and a few companies tell us about popular topics and trends. Here’s what happened this week in digital marketing. Google Will Roll out a New CTA Extension for Video Ads Next month, Google will sunset the YouTube call-to-action (CTA) overlay. In its place,…
YouTube Launches Stories Feature – Ignite Friday
This week: Facebook explains its search algorithm, WordPress rolls out a major update, and Amazon ad spend soared on Cyber Monday. Here’s what happened this week in digital marketing. WordPress Rolls out 5.0 With Gutenberg Editor Today, WordPress is rolling out version 5.0 of its world-famous content management system (CMS). The new edition will include…
Cyber Monday Smashes Sales Records – Ignite Friday
This week: lots of data about holiday sales, Quora has a new ad format, and Google offers some advice about seasonal content. Here’s what happened this week in digital marketing. More Than 165 Million People Shopped Online and in Stores on Black Friday Let the holiday season shopping analysis officially begin! First up: The National…
Holiday Sales Forecasted To Top 1 Trillion And More – Ignite Friday
This week: Google rolls out new ad position metrics, Oracle has a new tool for pre-bid ad filtering, and holiday sales are projected to hit a new record. Here’s what happened this week in digital marketing. Oracle Data Cloud Offers Pre-Bid Ad Filter This past Tuesday, Oracle announced a new pre-bid ad filter service. It…
Ignite Friday: Twitter’s Daily Active Users Plummet
This week: Consumers opt for brand familiarity over search rank, more marketers are shifting ad dollars to Amazon, and Quora has a new bidding strategy. Here’s what happened this week in digital marketing. Vimeo Introduces Direct Video Publishing to LinkedIn Company Pages If you have a LinkedIn company page and a Vimeo account, you can…
Google AdLingo: What Does It Mean For Marketers?
Heard the buzz about Google’s latest, AdLingo? If not, you’re in luck. I’m about to take you through a full rundown of what Google AdLingo is and what it means for marketers. Ever wish you could have a conversation with a Google ad? (Let’s be honest, probably not.) But whether you wanted it or not,…
