This week: LinkedIn has a new targeting option, Google explains neural matching, and AMP for email has finally arrived. Here’s what happened this week in digital marketing. AMP for Email Is Here Now you can create a rich user experience in email with AMP technology. AMP email allows you to: Update content in real time Enable email readers to … [Read more...]
Confirmed: Google March 12 Core Update – Ignite Friday
This week: Google rolled out an algorithm update, Instagram has a new toy for ecommerce webmasters, and wait until you hear why some spammy sites rank well in search. Here’s what happened this week in digital marketing. Instagram Introduces In-App Checkout for E-Commerce Businesses It was only a matter of time. Instagram is releasing in-app … [Read more...]
More Ad Formats From Instagram as Facebook Usage Keeps Falling – Ignite Friday
This week: Facebook is losing users, there’s a security vulnerability in a WordPress plugin, and Instagram is releasing a new ad format. Here’s what happened this week in digital marketing. Facebook Will Shutter Relevance Score, Add New Analytics Facebook is eliminating its Relevance Score and replacing it with three “more granular” metrics. The … [Read more...]
Authenticity Can Make or Break Your Marketing – Ignite Friday
This week: consumers want authenticity in ads, marketers want authenticity in influencers, and Facebook has a new advertising option. Here’s what happened this week in digital marketing. Survey: Marketers Wary of Influencer Authenticity Although modern-day strategists love the concept of influencer marketing, they’re also concerned about the … [Read more...]
Google Boasts AMP Gives Bigger Bang for Your Buck – Ignite Friday
This week: Lots of AMP news, digital ad spend tops traditional ad spend for the first time, and Google reverses course on disabling ad blockers. Here’s what happened this week in digital marketing. Google Brags About ROI of AMP Display Ads According to Google, AMP display ads can give you a nice bang for your buck. The Big G says that AMPHTML … [Read more...]
LinkedIn Shares Platform Analytics – Ignite Friday
This week: LinkedIn shares platform analytics, GMB gives you a new way to respond to reviews, and paid search continues to grow. Here’s what happened this week in digital marketing. Adjust Releases New Standard to Fight Against Fraudulent Ad Clicks Adjust, a Berlin-based mobile measurement company, just released a new standard in the ongoing war … [Read more...]
Court Cracks Down on Paid-For Social Engagements – Ignite Friday
This week: the law cracks down on paid-for social media likes and followers, Snap hits a new milestone, and Quora continues to improve its ad platform. Here’s what happened this week in digital marketing. Watch the Video or Read the Full Video Below Facebook Is Eliminating Ad Set Budgets If you run Facebook marketing campaigns with your budget … [Read more...]
AI on the Rise, Instagram Stories Blowing Up – Ignite Friday
This week: AI is on the rise, marketers are increasing ad spend on LinkedIn, and wait until you hear about how many people use Instagram Stories every day. Here’s what happened this week in digital marketing. Reddit Rolls out CPC Ads This past Wednesday, Reddit announced that it’s launching cost-per-click (CPC) ads. Believe it or not, that’s a … [Read more...]
LinkedIn Rolls Out Interest-Targeted Ads – Ignite Friday
This week: Google Chrome is making developers unhappy, LinkedIn has a new ad targeting feature, and plenty of people say Facebook doesn’t get their interests right. Here’s what happened this week in digital marketing. Google Chrome API Changes Might Disable Ad Blockers Here’s some good news if you rely on web ads to get the word out about your … [Read more...]
(Digital Marketing Industry Study 2019) 300 Marketers Reveal Disruptive Shift In Digital Strategy
Digital Marketing Industry Study 2019 Study reveals key findings in how marketers will shift marketing dollars through 2021. Analyst: Karen Schwartzman, Content Manager Ignite Visibility John Lincoln, CEO of Ignite Visibility In this study, Ignite Visibility interviewed 300 marketers categorized by business sizes of under 1 … [Read more...]
