In this edition of Marketer of the Week, Ignite Visibility spotlights Fernando Machado, Chief Marketing Officer at Restaurant Brands International. Ignite Visibility applauds the RBI team for its plan to modernize the drive-thru experience by mid-2022. Restaurant Brands International RBI is currently updating drive-thrus at thousands of Burger … [Read more...]
Google Updates: Backlinks, Core Web Vitals & More – Ignite Friday
This week: LinkedIn adds new features to pages, YouTube has a new tool, and wait until you hear about how many shoppers are influenced by customer photos. Here’s what happened this week in digital marketing. Snapchat Reports Increase in Mobile Video Viewing Not a big surprise here. According to Snapchat, mobile video viewing is up … [Read more...]
Rising Stars in Marketing: Career Paths, Insights, & Advice
From creativity to pragmatism, today’s marketers need to exhibit a wide variety of traits in order to succeed. But, the road to victory isn’t easily paved. That’s why we’re paying tribute to the most talented up-and-coming marketing professionals who are shaking things up and have forged their own path in the industry. This year, we introduced … [Read more...]
Report: LinkedIn Is Creating a Service for Hiring Freelancers
According to a report by The Information, LinkedIn will launch a new service that allows users to locate and hire freelancers. The service, called LinkedIn Marketplaces, will go live in September. It’s happening according to “two people with direct knowledge of the matter.” In this article, I’ll go over what we know about LinkedIn … [Read more...]
Cheryl Gresham, Head of Marketing at TikTok (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Cheryl Gresham, Head of Marketing, Media & Partnerships at TikTok. TikTok Ignite Visibility applauds the TikTok team for recently surpassing Facebook in time spent per user. Just this past January, App Annie reported that TikTok saw a 325% year-over-year increase in … [Read more...]
YouTube Takes on TikTok with New YouTube Shorts – Ignite Friday
This week: YouTube Shorts will be here soon, Facebook and Instagram now integrate with Shopify, and Twitter is working on its own version of Clubhouse. Here’s what happened this week in digital marketing. YouTube Shorts Arriving in The U.S. in March YouTube Shorts, or YouTube’s answer to TikTok, will arrive on U.S. soil next month. The … [Read more...]
Lynne Biggar, CMO at Visa (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Lynne Biggar, Chief Marketing Officer at Visa. Visa Ignite Visibility applauds the Visa team for offering a new credit card benefit with NortonLifeLock. Customers who hold Visa Infinite, Visa Traditional, or Visa Signature credit cards can now enjoy discounts on services … [Read more...]
Facebook Developing It’s Own Clubhouse Clone? – Ignite Friday
This week: Google is phasing out the broad match modifier keyword option in Ads, Facebook might develop its own Clubhouse, and Instagram doesn’t want your hand-me-downs. Here’s what happened this week in digital marketing. Google Adds New Manual Action Penalties This past week, Google included 12 new types of manual action penalties. They’re … [Read more...]
Google: Core Web Vitals Might Include No-Indexed Pages
Uh-oh: it looks like the Core Web Vitals ranking signals might include no-indexed pages. That’s according to Google’s John Mueller. The subject came up during a recent Google SEO office-hours hangout. And if it’s got you concerned, you’re not alone. In this guide, I’ll explain Core Web Vitals and go over Mueller’s statement. You might need to … [Read more...]
Andréa Mallard, CMO at Pinterest (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Andréa Mallard, Chief Marketing Officer at Pinterest. Pinterest Ignite Visibility applauds the Pinterest team for reporting better-than-expected quarterly results just last week. The image-sharing company saw a 10% boost in its stock price thanks to first-quarter sales … [Read more...]
