The wait time may be over – for Facebook videos, that is. The social media giant is testing Instant Videos, and we’ve gathered all the information you need below. Following the release of its new Watch tab, which provides users with original video content, Facebook is now turning to Instant Videos. Rather than taking up…
How To Sell On Facebook (Why A Deliberate Funnel Is Key)
Almost every business has potential to sell on Facebook. But most do it totally wrong. Today, we talk about why you need a funnel to really sell on Facebook like a pro. There are 2 billion active monthly users on Facebook. Chances are pretty good that some of those people are in your target market….
Facebook Live, The Ultimate Guide
The era of live-blogging is upon us. Some savvy marketers have taken that concept to the next level by putting the “live” in live-blogging. They broadcast themselves in live streaming video. That’s an example you can follow if you’re looking for new ways to build your brand online. You can take advantage of the live-streaming…
Facebook Hacks and Tips to Grow Your Community
This is the first post by contributor Amanda Webb. If you would like to contribute to Ignite Visibility, apply here. It was October 2008 that I set up my first Facebook business page. They were called fan pages back then and marketing seemed so easy. Today Facebook has changed beyond recognition. Marketing has become harder,…
Increase Potential Customers with Facebook Lead Ads
Isn’t it great when social media websites simplify your digital marketing efforts? Facebook has done that with Lead Ads. Lead Ads don’t just simplify your life, though. They make it extremely easy for people in your target market to an express an interest in your product and volunteer their contact information. In short: with Facebook…
5 Booming Social Media Video Ad Sites You Shouldn’t Neglect
OK, the purpose of this post is to give you details on how and where you should be spending your money on social media video advertising. It is so cheap and effective. Some of these sites you have heard of before, but I’m willing to bet that most of you really have no idea how…
Facebook Business Manager Details Marketers Should Know
In its never-ending quest to make life easier for social media marketers, the crew at Facebook has released the Facebook Business Manager, a tool for digital marketing professionals who work with multiple Facebook pages and ad accounts. In this article, we’ll go over Facebook Business Manager and provide a brief tutorial about how to use…
How to Maximize Your Organic Reach on Facebook
It’s hardly news anymore, but Facebook organic reach statistics are declining for most businesses. From 2012 to 2015 average organic reach dropped as Facebook limited brand page content; in 2012 organic reach of business pages was only about 16 percent, and now it’s only six percent. And maybe this shouldn’t surprise us given Facebook’s financial…
How to Stay on Top of News Feeds with the New Facebook Algorithm Update
Last week, Facebook announced an update to the News Feed algorithm, which now considers how long users spend reading specific content to generate more relevant results. Although the algorithm update won’t necessarily take into account the number of seconds spent reading specific content, it will look at the time comparison users spend reading similar content….
Ultimate Guide to On-Site Social Media Optimization
As social media continues to play an increasingly important role in marketing your business online, optimizing your social accounts is now critical to make the most of their potential. And since your website should be considered the home base of your social media strategy–the place where all of your accounts drive your customers–you want to…