Email marketing is far from dead. In the age of social media and the 24/7 news cycle, you just need to find a way to make your brand’s message stand out. Designing an email that your audience will want to read isn’t rocket science – but it does take some strategizing. Let’s jump into everything…

A recent study shows 77% of marketers saw an increase in engagement through email marketing between 2021 and 2022! Brands and businesses all over the world are leaning toward email marketing to reach consumers more directly. But just because open rates are going up, that doesn’t mean the worst email marketing mistakes aren’t still happening….

From catchy subject lines to gorgeous graphics, there’s a lot that goes into successful email marketing. But when it comes down to it, how successful your campaigns are, depends on your business’s goals. Are you using email marketing to grow your audience base or boost sales? Do you want it to direct traffic to your…

Email marketing will bring in a projected $18B in revenue by 2027. It doesn’t matter how social media, the metaverse, or anything else develops—email marketing is here to stay. So, what do effective marketing emails look like? How do you reach customers through all the junk in their inboxes? This guide shows you how brands…

Coming up with ideas for sales promotions and celebrations to feature in your emails can be a daunting task. Luckily, every day is a holiday — literally. Let’s talk about why you should create a holiday calendar and how to do it. Why You Need An Email Marketing Calendar Life is better when you have…

Since the first time we all heard “You’ve got mail!”, promotional email marketing has been a solid strategy for all digital marketers looking to gain direct access to their preferred customers. But as more and more companies jump into digital marketing, your content may be getting lost in the noise leading your open rates to…