Are you sending out the same email to every one of your customers? Turns out that might not be the best idea. Let’s talk about triggered emails and how tailoring your content to your audience could be the difference between clicking open and clicking trash. In this guide, Joel Staniszewski, an Email Marketing Manager, will…
How to Benchmark Your Email Marketing Campaigns for Success
Want better results from your email campaigns? Then you need to set – and track – your benchmarks. In this article, I’ll go over which metrics matter the most, how you can set your benchmarks, and what the averages are by industry. What You’ll Learn Email Marketing Benchmarks: Open Rates Email Marketing Benchmarks: Click-Through Rates …
How to Combine Email and SMS Marketing for Maximum Revenue Growth
Ladies and gentlemen gather ’round as we embark on an exciting journey through the world of digital marketing! In this ever-evolving landscape, where businesses strive for an edge, we unveil the secret weapon that will set you apart. Enter the dynamic duo of email marketing and SMS, ready to supercharge your revenue! Sure, email marketing…
Email Design Best Practices: Tips, Tricks, and Hacks for Great Campaigns
Email marketing is far from dead. In the age of social media and the 24/7 news cycle, you just need to find a way to make your brand’s message stand out. Designing an email that your audience will want to read isn’t rocket science – but it does take some strategizing. Let’s jump into everything…
AI in Email Marketing: The Hidden Force Behind Campaigns
What is AI? A Brief History Before we embark on this riveting tale of AI in email marketing, let’s make a detour and meet our protagonist. In a nutshell, AI is the science of building machines that can think, learn, and perform tasks that typically require human intelligence. It’s like your favorite sci-fi movie, but…
22 Email Marketing Mistakes You Could Be Making Right Now
A recent study shows 77% of marketers saw an increase in engagement through email marketing between 2021 and 2022! Brands and businesses all over the world are leaning toward email marketing to reach consumers more directly. But just because open rates are going up, that doesn’t mean the worst email marketing mistakes aren’t still happening….
SMS Marketing: What You Need to Know Before Hitting Send
Is your content marketing strategy struggling? Whether your conversion rates have taken a hit thanks to this new cookieless world or you just want to explore a new avenue, consider adding SMS marketing to your line-up. In a world where most people have their phones in their hands most of the day, SMS marketing is…
Email Marketing Metrics: Which Ones You Need to Track Now
From catchy subject lines to gorgeous graphics, there’s a lot that goes into successful email marketing. But when it comes down to it, how successful your campaigns are, depends on your business’s goals. Are you using email marketing to grow your audience base or boost sales? Do you want it to direct traffic to your…
Opt-in Email Marketing for Beginners
Unlike social media, email isn’t a rented platform. Your email list belongs to you and lets you connect with consumers without any third parties. So in this guide, you’ll learn how to build a high-converting email list. You’ll learn what opt-in emails are, why they matter, and the best strategies for growing your audience. What…
The Unignorable Marketing Campaign Emails That Drive Results
Email marketing will bring in a projected $18B in revenue by 2027. It doesn’t matter how social media, the metaverse, or anything else develops—email marketing is here to stay. So, what do effective marketing emails look like? How do you reach customers through all the junk in their inboxes? This guide shows you how brands…