To keep up, hotels must employ a variety of strategies that increase visibility and position them as the best available choice to consumers. Here are eight strategies your hotel marketing company should be using. 1. Get Your Website in Order Your website is an extension of your hotel brand. It should be informative, attractive, and…
OK, Google: What Does Voice Search Really Mean for Marketing?
Voice search isn’t going anywhere. In fact, it’s only expanding – into our homes, cars, watches, and wearables. In this article, I’ll walk you through the impact voice search has on marketing, as well as break down the differences between the top virtual assistants and providers on the market. Watch the Video or Read the…
10 Clever Ways to Win New Customers (No Cold Calls Required)
Business is booming. You’ve got leads coming in left and right, the phone’s ringing off the hook, and your inbox is overflowing with just the right kind of customers who can’t wait to work with you. It’s the dream, right? And it’s totally attainable. Stay tuned, and I’ll show you how. Watch the Video or…
7 Steps To Create An Industry Study 100+ Websites Feature
Interested in creating your own industry study? You should be – not only is it a great way to stir up some serious publicity, but it’s an effective tactic to solidify yourself as an expert in your industry and attract more clients. Today, I’ll walk you through my specific seven-step process to creating and implementing your first…
10 Exciting Digital Marketing Innovations You Have To Steal For Your Business
In order to stay ahead in digital marketing, you need to innovate. Good thing is, there’s of innovations already out there – you just have to find them. In this post, I’ll pull 10 specific examples of some of the coolest and most effective techniques for increasing sales online that you probably haven’t noticed. Watch…
Headless CMS: What it is and How to Best Optimize for SEO
Thinking about switching to a headless CMS? In this article, Ignite’s Director of Strategy Chrystal Lenardson will walk you through what a headless CMS is and how it’s different, and how you can optimize your content for it. What is a Headless CMS? Simply put: a headless CMS is a content management system with no…
Skipio vs. Textiful: Which Text Marketing Software is Best?
New to the world of text marketing? You’re in the right place. In this article, I’ll go over what text marketing is – and why it’s a big deal – as well as give you the rundown on two platforms that will help get you started. What is Text Marketing? Text marketing is exactly what…
5 (Proven) Steps Hit Your Digital Marketing Goals In 2019
Hitting your digital marketing goals is easier said than done. Luckily, I have a process in place to make sure you stay on the track to success. In this post, I’ll outline five crucial steps to take to make sure you hit your digital marketing goals this year. Watch the Video or Read the Full…
(Digital Marketing Industry Study 2019) 300 Marketers Reveal Disruptive Shift In Digital Strategy
Digital Marketing Industry Study 2019 Study reveals key findings in how marketers will shift marketing dollars through 2021. Analysts: Karen Schwartzman, Content Manager Ignite Visibility John Lincoln, CEO of Ignite Visibility In this study, Ignite Visibility interviewed 300 marketers categorized by business sizes of under 1 million, 1 to 5 million, 5 to 10 million,…
The PPC Plan Essentials You Need in 2019
Want more returns from your PPC campaign in 2019? In this article, Ignite’s Head of Paid Media Eythor Westman walk you through our PPC process, and the four major factors you need for a successful campaign in 2019. PPC Plan: Our Approach You probably know that if you want to And, when executed correctly, you…