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Home / Archives for Conversion Rate Optimization

8 CRO Questions to Ask about your Landing Page

June 30, 2015 by John Lincoln

Your website landing pages are your most important online assets for conversions. They are literally the online version of you going to a sales presentation and trying to sell your service. What is unique about landing pages though, is that they need to appear to wide range of users, delivering a message, design and conversion…

What You Need to Know about SEO for New Websites

June 15, 2015 by John Lincoln

There are over 968 million websites online and from 2013 to to 2014 the number of websites online jumped 44%. that is an additional 590 million sites! So when it comes to ranking new websites, along with the older more established domains, search engines have a bit of a situation. SEO professionals generally like to…

How Adding a Menu, One Button, One Form and Changing Some Colors Increased Conversion Rates 64% and Revenue 56% in One Week

May 12, 2015 by John Lincoln

I love conversion rate optimization, because once the SEO traffic is there, without CRO, it does nothing. This last week we made some conversion rate updates to a client’s website. The result, an increase in conversion rates of 64% and revenue of 56%. Let me explain. We added a global button It is important to…

Why your Personal Brand is Critical to SEO, CRO and Online Marketing

February 12, 2015 by John Lincoln

Your company’s brand is vital to the success of your business, but did you know that your personal brand is equally as important? In fact, Forbes listed personal branding as one of the top trends for 2015. If you want to cultivate your company brand, you need to work to build personal awareness because both…

How High Should your Website Conversion Rate Be?

October 22, 2014 by John Lincoln

Finding out whether you have a good conversion rate or a bad conversion rate can be tough. The main reason, there are many different purposes and goals for websites, so conversion rates can vary by a large amount from industry to industry and depending on the purpose of the site. In addition, you need to…

Using Customer Psychographic Data to Get a Major Leg up in Marketing

October 20, 2014 by John Lincoln

We live in a world where internet marketing is the key to your success or failure as a business owner. As trends change and the amount of time people spend online is significantly increasing, you have to be on your game when it comes to internet marketing. Simply having a billboard somewhere and having a…

John Lincoln Named One of the Top 25 Most Influential CRO Experts in 2014

September 12, 2014 by Ignite Visibility

CRO stands for conversion rate optimization. It is the practice of modifying a website, and the traffic being driven to that website, in order to increase conversion rates. A conversion rate is the rate at which someone accomplished a goal on your website. For example, say you drive 1,000 visitors to a web page a…

How to Increase Website Conversions by Enhancing Credibility

June 9, 2014 by John Lincoln

13 tips to get your Conversion and Credibility Rocking and Rolling. It can be hard to determine a quality company from a bunch of yahoos on the web. But as online shopping and vendor selection as evolved, so has the online consumer. Online consumers are smarter today, and look for more signals of quality, than…

12 Conversion Tips that can Increase your Leads and Sales over 107%

January 23, 2014 by John Lincoln

When the traffic starts to come in from Internet marketing, conversion rates start to get looked at closely. In this post, we cover 12 concepts that we recently applied to a client’s site to increase their conversion rate more than 107%. Click image or here to enlarge. 1. Move Content Above the Fold One of…

Ignite Visibility Increases Clients Conversion Rate 60.07%

January 22, 2014 by John Lincoln

When you have a lot of traffic, small increases in conversion rates can greatly help, and large increases in conversion rates can help even more. Over the last 30 days we worked with one our clients to fine tune their home page, category pages and product pages. We also shortened the checkout process, changed the…

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