CRO stands for conversion rate optimization. It is the practice of modifying a website, and the traffic being driven to that website, in order to increase conversion rates. A conversion rate is the rate at which someone accomplished a goal on your website. For example, say you drive 1,000 visitors to a web page a month and only 1% of them fill out your lead form. A conversion rate optimization expert might change the language on that page, make a button more clear, swap in a more likeable picture add some security logos, etc. By making these changes, you could see a jump in conversion rate which results in more people filling out your lead form and you maximizing your traffic.
Lincoln Named Top 25 Most Influential CRO Experts
Ignite Visibility President John Lincoln is a Conversion Rate Optimization expert. This year, he was named to PPC Hero’s top 25 most influential CRO experts in 2014 list. Lincoln has been doing conversion rate optimization for over a decade and has worked on hundreds of clients. Recently, he has had many big CRO wins in the space. PPC Hero is a widely known website in the industry and we are happy to have him featured on this list.
According to PPC Hero, “The ranking formula and methodology mirrors our Top 25 Most Influential PPC Expert list. We scored experts based on traditional information like speaking engagements, blog posting, and book publishing, as well as on non-traditional info like twitter impact and of course, voting by you!”