Google’s offering free versions of the programs designed to power Analytics 360. Below, I’ll go into detail about six new Google programs you should be using. Google’s had a big year. With the recent rollout of Google Analytics 360 and its subsequent programs, marketers have access to more analytics and detailed reports than ever. But…
How To Find Expert AdWords Management That Really Delivers
If you’re having trouble running a successful Google AdWords campaign, it might be time to outsource the project to an AdWords account management team. But how do you find a company that will deliver results? The future of your business could depend on whether or not you can answer that question. While there are plenty…
Local SEO Tips: How to Optimize for a Multi-Location Business
If you have a business with multiple locations, then the usual assortment of local SEO tips will still apply, but with one caveat: you’ll need to follow them for each location. That’s a whole different different, and more complicated, ballgame. In this article, we’ll go over local SEO tips that you should use if you’re…
Marketing Consultant: Roles, Responsibilities, Skills Needed
Thinking about hiring a marketing consultant? Great! But first, you’ll want to read this. Below I’ll cover a few clear signs that you need a consultant, along with some tips to make sure you find the right one. What is a Marketing Consultant? A marketing consultant is an outside business professional who works with companies…
The 5-Step Undisputed Formula for First Page Rankings in Google
Looking for first page rankings in Google? Of course you are! In this post, we give you a proven formula for success. Let’s talk first page rankings in Google. You can “win” a top rank by following a tried-and-true formula that’s the staple of SEO professionals everywhere. Here’s the 5-step undisputed formula for first page…
How to Diagnose a Google Fred Penalty (Quick Tips And Facts)
In this article, we’ll go over how you can diagnose the Fred penalty. We’ll also tell you how to rank in a post-Fred world. Special shout out to Wylie Stillwell who helped with the strategy here. Earlier this year, Google rolled out the “Fred” update. It was the source of much frustration for countless SEOs….
How to Set Up And Use Google’s New Customer Reviews
In April Google announced its intention to shut down the Trusted Store system and replace it with its new Customer Reviews program. Read on to find out what the new system has in store for your business. Google Trusted Stores has seen its fair share of changes over the years. And recently, it unveiled its…
How to Set-up Your First Email Automation Program (And Win!)
Ready to learn about email automation? Watch a video or read the full article below. There is a lot to know about email automation. Read the transcription or full article with specific examples below. Hi I’m John Lincoln with the Ignite visibility and today I’m talking to you about email automation. If you don’t know…
Facebook Makes Some New Changes & More
This week: Snapchat is still a hit with teens, Facebook has some new targeting options, and wait until you hear about Amazon Prime user growth. Here’s what happened this week in digital marketing. Facebook Launches Explore Feed on Desktop to Boost Post Visibility Sick of your Facebook posts not showing up in the newsfeeds of…
All the Different Audience Targeting Methods in Facebook
When it comes to developing a good advertising strategy, one word stands out: targeting. If you don’t target your ads to people in your market, you’re likely to limit your return on investment (ROI). In fact, you’ll probably lose money. Fortunately, Facebook gives you plenty of great options when it comes to targeting your ads….