This week: Amazon Spark runs amok in marketing, a new Facebook update is bad news for webmasters with non-responsive sites, and Google increases its crawl limit. Here’s what happened this week in digital marketing. Facebook Update Penalizes Non-Responsive Websites It’s not just Google that penalizes non-responsive websites anymore. Now, Facebook is doing it too….
Beware of Amazon Spark (The Webs Fanciest New Social Media Site)
Just last month, Amazon launched Spark, an online hangout where you can rub virtual shoulders with people who share your interests. It’s Facebook for shoppers. Here’s what you need to know about Amazon Spark. You were probably visiting Amazon recently and thought to yourself: “You know what this site needs? A social network that looks…
A Classic Google Feature is Out and a New Feature May Be Rolling Out
This past week: WhatsApp reaches a new milestone, Google dumps instant search, and wait until you hear how many page one results include HTTPS results. Here’s what happened this week in digital marketing. Google Dumps Instant Search Google has officially dropped Instant Search. In case you haven’t heard of it, Instant Search is a…
BOLD Tactics For Writing Content That Sells
Want a website, brochure or white paper that converts like crazy? ( Of course you do.) Good news: you can have it. All you need is the right content. You’ve probably heard of copywriting. In the marketing world, that’s content intended to sell. It’s key in the conversion process and for customer engagement, and…
Fulfillment by Amazon vs. Fulfillment by Merchant vs. Seller-Fulfilled Prime (The Ultimate Guide)
If you’re an Amazon merchant, you have a few options when it comes to fulfilling orders. But which one is right for your business? If you’re an Amazon merchant, you have a few options when it comes to fulfilling orders. You can use Fulfillment by Amazon (FBA), Fulfillment by Merchant (FBM), or Seller-Fulfilled Prime (SFP). But…
Amazon is Going Social and New Snapchat Features for Marketers
This week: Snap, Inc. has some new announcements, Amazon launches Instagram for shopping, and wait until you see how much native ad buying has increased in the past year. Here’s what happened this week in digital marketing. Introducing Amazon Spark: Instagram for Shopping! This past week, Amazon announced Spark, a social shopping feed. Spark…
How to Optimize for Personal Assistants, the New Frontier of SEO
The use of Personal Assistants as a tool for search is on the rise and represents a new frontier for SEO. In this blog, we discuss why Personal Assistant Search Optimization (PASO) is vital to the success of your company. “Hey Siri, find a great gourmet restaurant near me.” That statement, spoken out loud, is an…
New Re-targeting and New Messaging Platforms on Your Favorite Networks
This week: you have a couple of new retargeting options, Amazon sets a new record, and Google has banned pop-under AdSense ads. Here’s what happened this week in digital marketing. Amazon Set a Record on This Year’s Prime Day Amazon’s biggest sales day ever was this past week. Unsurprisingly, it occurred on Prime Day….
Google Attribution 360 – An Undeniable Solution To Marketing Tracking Issues
Want to know where all your sales and leads are REALLY coming from? Google Attribution 360 is your answer. In this post, we tell you how and why. In the past, it was difficult for marketers to know the extent to which each channel contributed to an individual sale. Fortunately, the Information Age is here. Enter…
Posts With Google – A Big Play For Branded Search Marketing
If you’re a savvy search engine marketer, you are always looking for ways to show up in Google results. Google has made this task even easier by opening up its Post with Google to local businesses. See how you can utilize this new tool. Until recently, Google only allowed a select few individuals and organizations…