Not seeing the results you want from your email campaigns? Whatever you do, don’t abandon ship. Email’s still one of the most effective channels to reach your customers. Instead, read this article. I’ll take you through a few ways you can start improving your email marketing ROI today. As of 2016, email had a median…
Are Pinterest Shopping Ads For You? How You’ll Know
Thinking about Pinterest Shopping Ads? If not, you’re missing out on a big opportunity. In this article, I’ll cover some of the latest shopping features on Pinterest. By the end, you’ll know if Pinterest shopping ads are for you. Why Brands Need to Pay Attention To Pinterest Shopping Ads Pinterest isn’t what you think it is. That…
Pinterest is Growing and New Ad Types are Available
This week: Pinterest is growing faster than many had expected, Google beats Facebook in mobile referral traffic, and Bing Ads now offers in-market audience targeting. Here’s what happened this week in digital marketing. Watch The Video Or Read More Below DoubleClick Bid Manager Offers Audio Ad Buying Globally Looking to run audio ads on streaming…
More From Facebook, Google, and Pinterest Gets a Makeover
This week: people are standing by their man (Mark Zuckerberg), Pinterest is giving business users a profile page makeover, and responding to user reviews can increase your conversion rate. Here’s what happened this week in digital marketing. Facebook Testing New Video Format Facebook is testing a new video format. It’s called Facebook Premieres. The new…
11 Drip Email Marketing Campaign Tips That Shock Newbies
Have you experimented with email automation? Also known as drip campaigns, they’re an incredibly effective way to reach clients and prospects on the channel they prefer – email. In this article, I’ll show you how (and why) to start a drip email marketing campaign of your own. What Are Drip Email Marketing Campaigns? You may…
Mobile-First is Official, New Ad Options
This week: people are falling out of love with Facebook, LinkedIn rolls out more video options, and digital ad spend continues to outpace TV ad spend. Here’s what happened this week in digital marketing. LinkedIn Rolls out More Video Options LinkedIn is offering brands two new video options on its platform. First, companies can…
Should You Use Open Site Explorer? A Full Review For SEO
Many digital marketers consider Open Site Explorer a “must have” for people who are serious about building their business online. In this article, we’ll offer an in-depth Open Site Explorer review so you can understand how to use it. If you’re interested in building a healthy backlink profile for your website, then you need to…
Podcasting 101: The Simple Checklist to Launch Your Own Podcast
Wondering how to start a podcast? In this article, we are going to teach you how. By the end, you will be a podcast launch expert! Chances are pretty good that at least some the people you’re trying to reach are into podcasts. According to Edison Research, 40% of Americans ages 12 and older have…
Changes to Instagram, and Snapchat on the Rise?
This week: lots of new goodies from Instagram, Snapchat rolls out new ad tools, and wait until you read about who’s taking U.S. digital ad market share away from Facebook and Google. Here’s what happened this week in digital marketing. Snapchat Rolls out Location-Based Ad Filters and New Analytics Tool This past week, Snapchat unveiled…
Internet Marketing Strategies You’re Not Doing That Could Give You a Big Return
Ready to take your company to the next level? If so, then it’s time to look at some new Internet marketing strategies. You’re probably already doing a lot of things right. Now, it’s time to uncover a few of the not-so-well-known techniques that can boost your bottom line and improve your ROI. That will help…