Familiar with the saying “work smarter, not harder”? The right marketing automation software can help you do just that. In this article, I’m listing my 15 top automation software to help you streamline your marketing efforts across the board. Top Marketing Automation Software: HubSpot Marketo Bremy by Solution Dynamics Contactually SendinBlue Padot Genoo Bizible Hatchbuck…
Local Search Marketing Industry Study (2020)
We asked 500+ local searchers what they look for online. Here’s what we found out. In this industry study, Ignite Visibility surveyed over 500 internet users to gain insight into how they’re searching for local business, and what factors have the biggest impact on their decision to visit a local store. Key Takeaways: Only 6%…
Gmail Ads: 7 Tips to Improve Results
Want an easy way to expand your email marketing? Why not combine it with the power of PPC using Gmail ads? Google’s Gmail Ads let’s send your PPC ads straight to user’s’ inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible to boost…
How To Use Schema To Claim a Spot in the SERP Features
Google’s SERP is constantly changing. Perhaps the biggest shakeup to the scene has been the introduction of SERP features. And as they continue to take up more and more real estate, marketers need to know how to land their content in these features. In this article, I’ll go over some of the ways that you…
6 High ROI Email Templates You Need For Online Marketing
When it comes to customer communication, email templates are a marketer’s best friend. But email isn’t one-size-fits-all, and each one you send should serve a specific purpose. In this article, I’ll go through six digital marketing email templates every business should be sending to better engage their audience. Table of Contents: Email Template #1: The…
Bing Shopping Ads Are Exploding in Popularity (And Freaking Google Out)
Thinking about Bing Shopping Ads? You should be! This article will tell you everything you need to know to be a pro with Bing Shopping. What We’ll Cover: What Bing shoppping ads are Bing shopping ads vs. Google shopping ads Benefits of Bing: Less Competition More flexibility Bing shopping ads flexibility Integrating Bing ads with Google…
How to Find the Right Google Ads Negative Keywords
Are you using negative keywords? You probably are, even if you don’t know it. But you may not be using them as effectively as possible. In this article, I’ll walk you through a few of my tricks to finding the right negative keywords for your brand. What We’ll Cover: What negative keywords are Types of…
11 Real Estate Marketing Ideas (And Why They’ll Work For You)
Need help with your real estate marketing ideas? You’ve come to the right place. I’m going to teach you some tricks for free. I’ve helped out some of the biggest real estate websites in the world. Here’s what I’ve learned. What We’ll Cover: Enterprise vs. local real estate marketing Start with local SEO Run YouTube…
What Do You Know About Franchise PPC?
Businesses face a few challenges when it comes to franchise PPC campaigns. Franchises aren’t your average business, and they don’t run your average campaign. In this article, I’ll cover a few things you need to know to effectively execute and manage a franchise PPC campaign. What We’ll Cover: Who should handle franchise PPC – the…
Browser Based Push Notifications (Are They Right Your Business?)
Heard the buzz about browser push notifications? In this article, we’ll go over what you need to know about push notifications so you can determine if they’re right for your business model. What We’ll Cover: What browser push notifications are Mobile push notifications Why a secure site matters for browser push notifications How to add…