Most informational searches today are “zero-click” because of developments like AI Overviews (AIOs) and AI Mode, along with the development of other generative engines. In fact, close to 100% of keywords that trigger Overviews alone are informational, making it important to reach people at the top of the funnel with good AI SEO practices. In…
From Clicks to Context: How AI is Rewriting the Rules of the Inbox
For decades, email has been a passive archive. You received a message, you read it, and you decided what to do. Today, AI Inbox Management has flipped the script, moving from a tool you use to an agent that acts on your behalf. Tools like Google Gemini and Apple Intelligence are changing the way people…
Entity SEO: The Key to Appealing to Modern Search Engines
While SEO used to focus primarily on keyword targeting, today’s strategies are all about optimizing for concept- and relationship-centric searches. Specifically, this entails targeting Google entities to give search engines more context as to what your content is about to rank based on search intent. In this blog, Karen Devlin, VP of AI-SEO, will explore…
AI-Generated Content Creation & How to Use It the Right Way
Video killed the radio star, but did ChatGPT kill SEO? That’s what some people are saying, but we disagree. While AI-generated content can result in short-term gains, over the medium-to-long-run, websites that rely on generic AI content will tend to suffer large traffic losses. So, what is AI generated content, and is AI generated content…
From Invisible to Indispensable: Dominating AI Search with Answer Engine Optimization
Noticing less traffic than usual? It’s time to look at your answer engine optimization. In this blog, Karen Devlin, VP of AI SEO, will cover what is happening with AEO vs SEO, how it’s affecting your organic web traffic, and what you can do to reclaim the traffic you’ve lost. What You’ll Learn: Why Traffic…
Google AI Mode: What to Expect With Evolving Search
Earlier this year, Google released its AI Mode tool to the public, providing users with a more immersive AI-powered search and chat experience. Monique De Leon, Ignite Visibility’s Associate Director of SEO, knows the importance of optimizing your SEO efforts and content for this AI tool to boost visibility on Google. In this blog, she’ll…
The Top AI Image Generators for Marketing
It’s no secret that the emergence of AI-generated images has captured the imagination of creators worldwide. These innovative tools, known as AI image generators, have quickly skyrocketed in popularity for their ability to produce visually compelling and diverse images. In this post, Oscar Lutteroth, Chief Creative Officer, will take a closer look at the features…
How Does Generative AI Work: A Marketer’s Guide
To many marketers, Generative AI is a new concept. In a short period of time, it’s gone from being a new term to now something we hear almost daily. However, many still don’t fully understand what it means. In this comprehensive guide, Ignite Visibility’s SVP of Marketing, Danny Conlon, will walk you through what generative…
The Best AI Franchise Tools for Multi-Location Success
Franchise brands don’t have to stay off the AI train! Many brands are now integrating AI into various aspects of their operations, from customer engagement to franchisee support and operational efficiency. In this blog, Mark Hite, Director of Franchisee Sales & Marketing, will share some of his favorite key ways AI franchise tools can be…
Optimizing for Google’s AI Overviews: A Marketer’s Guide
It’s been nearly a year since Google rebranded Search Generative Experience (SGE) and officially launched AI Overviews (AIO). Since its global rollout, which expanded to over 100 countries by October 2024, the impact of AIO on search results has become increasingly clear. When AI Overviews were first introduced, many marketers speculated on their potential impact…