Earlier this year, Google released its AI Mode tool to the public, providing users with a more immersive AI-powered search and chat experience. Monique De Leon, Ignite Visibility’s Associate Director of SEO, knows the importance of optimizing your SEO efforts and content for this AI tool to boost visibility on Google. In this blog, she’ll…
Optimizing for Google’s AI Overviews: A Marketer’s Guide
It’s been nearly a year since Google rebranded Search Generative Experience (SGE) and officially launched AI Overviews (AIO). Since its global rollout, which expanded to over 100 countries by October 2024, the impact of AIO on search results has become increasingly clear. When AI Overviews were first introduced, many marketers speculated on their potential impact…
Enhance Efficiency: How AI Could Improve Your Franchise
Franchise brands don’t have to stay off the AI train! Many brands are now integrating AI into various aspects of their operations, from customer engagement to franchisee support and operational efficiency. In this blog, Mark Hite, Director of Franchisee Sales & Marketing, will share some of his favorite key ways AI franchise tools can be…
Maximize Visibility With the Help of Contextual Advertising & AI
Ad relevancy is critical in attracting new audiences, which is how contextual advertising and AI can help. Together, these two tools can get your ads in front of your target audiences in the right place and at the right time based on the content they consume. In this blog post, Ignite Visibility’s VP of Paid…
AI Content Detectors: Do They Work and How Do You Use Them?
As AI-generated content continues to grow and develop with continuous innovation, so too are certain challenges to consider. One of these challenges is discerning AI content from human-written content, which has led to the rise of and demand for AI content detectors. This blog, Senior Content Writing Specialist, Elizabeth Seigle, will include an overall evaluation…
Generative AI Handbook: All You Need to Know About Generative Engine Optimization
Generative AI is changing the way people find information online, making it crucial to understand how it works and how you can optimize for it. In this comprehensive guide, Ignite Visibility’s VP of Product and Marketing, Danny Conlon, will walk you through generative AI and the steps you can take to prepare for it with…
AI SEO: A Marketer’s Guide to Responsible Use
An effective SEO program is made up of many different strategies that can become time consuming. On top of that, algorithms and best practices constantly evolve, making it tough to stay ahead. But there’s a secret weapon—AI SEO. In this blog, Danny Conlon, Vice President of Product and Marketing at Ignite Visibility, lifts the lid…
The Truth About AI-Generated Content and How It Affects SEO
Video killed the radio star, but did ChatGPT kill SEO? That’s what some people are saying, but we aren’t sure we agree. While AI-generated content can result in short-term gains, over the medium-to-long-run, websites that rely on generic AI content will tend to suffer large traffic losses. In this article, Jonathan Finegold, Ignite Visibility’s…
What Is Google Gemini? How to Leverage Google’s Latest AI For Your Business
Google is never one to be behind the trends, so, when other AI tools started hitting the market, Google’s Gemini AI solution wasn’t far behind. This new tool claims to power various solutions, including Google Search and Google Ads, so digital marketers should take notice of it. So, what is Google Gemini? How does it…
62% of People Now Use ChatGPT or Google Gemini To Find A Product or Service, Why This Will Change Marketing
In the ever-evolving landscape of digital marketing, the emergence of new technologies and platforms impacts how companies strategize their online presence and customer engagement. This is about to happen again right now. Additional Reading On The Topic: A Perspective on Google Perspectives. How It Is Changing SEO Traditional Search Engine Traffic Is On The Decline…