For decades, email has been a passive archive. You received a message, you read it, and you decided what to do. Today, AI Inbox Management has flipped the script, moving from a tool you use to an agent that acts on your behalf. Tools like Google Gemini and Apple Intelligence are changing the way people…
How to Optimize for Google AI Overviews The Right Way
It’s been 2 years since Google rebranded Search Generative Experience (SGE) and officially launched AI Overviews (AIO). Since its global rollout, which expanded to over 100 countries by October 2024, the impact of AIO on search results has become increasingly clear. When AI Overviews were first introduced, many marketers speculated on their potential impact and…
New Google AI Search & What It Means for Your Optimization Strategy
Google’s search box used to be a mere keyword input field, but that’s changing. Now, Google AI search has transformed the search bar into a more interactive platform. People can now use it to engage in conversation with a multimodal, AI-powered search function that synthesizes answers based on longer queries and uploaded context. It’s arguably…
The Franchise Leader’s Guide to AI Tools That Actually Move the Needle
Tons of franchises around the world are turning to AI solutions to build smarter and more streamlined operations. Whether it’s local marketing that actually resonates with each community or creating a smoother customer experience, AI is making its mark here. In this blog, Mark Hite, Director of Consumer Sales and Marketing, shares some of the…
Google’s New Agentic AI Booking Feature & How to Optimize For It
As part of its latest AI updates, Google now offers agentic booking for users. This feature makes it easy for users to book appointments with local and service-based businesses directly through Google, eliminating the need to book on a business’s website. There are many elements to keep in mind if you want to optimize for…
AI in Project Management: Don’t Overlook the Human Touch
As AI continues to integrate across operations, it becomes imperative to develop a transparent and cohesive infrastructure for merging with existing processes. While automation is great for driving efficiency, it shouldn’t come at the cost of human connection. This is where the “Automation Paradox” comes into play: the more we use AI for automation, the…
The Honest Marketer’s Guide to AI Generated Content Detectors
AI-generated content is everywhere, and there’s no sign of it slowing down. That’s created a real challenge for marketers, educators, and business owners who want to know: is this content human or machine-made? AI content detectors have stepped up to answer the question, but honestly, they aren’t reliable enough to be your only method of…
Effective Strategies to Increase AI Visibility
Most informational searches today are “zero-click” because of developments like AI Overviews (AIOs) and AI Mode, along with the development of other generative engines. In fact, close to 100% of keywords that trigger Overviews alone are informational, making it important to reach people at the top of the funnel with good AI SEO practices. In…
Entity SEO: The Key to Appealing to Modern Search Engines
While SEO used to focus primarily on keyword targeting, today’s strategies are all about optimizing for concept- and relationship-centric searches. Specifically, this entails targeting Google entities to give search engines more context as to what your content is about to rank based on search intent. In this blog, Karen Devlin, VP of AI-SEO, will explore…
AI-Generated Content Creation & How to Use It the Right Way
Video killed the radio star, but did ChatGPT kill SEO? That’s what some people are saying, but we disagree. While AI-generated content can result in short-term gains, over the medium-to-long-run, websites that rely on generic AI content will tend to suffer large traffic losses. So, what is AI generated content, and is AI generated content…