Losing ad rank is never easy – and losing rank on your own brand name is even worse. Unfortunately, other brands bidding on your name is an all too common occurrence. In this article, I’ll go over the steps you should take to stop competitors from bidding on your branded terms. Watch the Video or…
The Insider’s Guide to Facebook Instant Experience Ads
Experimented with Facebook Instant Experience ads? Whether you have or not, you’ll want to give this guide a read. In it, I’ll cover what the updated ad format is and which businesses should be using it. What Are Facebook Instant Experience ads? Facebook Instant Experiences are full-screen ad experiences. If they sound familiar, that’s because…
3 Innovative Ways to Optimize Your Facebook Campaign
Facebook campaigns getting a bit stale? Don’t worry, it happens to the best of us. Luckily, the platform’s constantly introducing new features for advertisers to take advantage of. Here are three you should be using to optimize your Facebook campaigns. Use Facebook Campaign Budget Optimization The least exciting part of running a Facebook campaign? The…
What The Facebook Ad Targeting Changes Mean for Your Business
Facebook’s found itself in some hot water lately. And consequently, it’s had to make a few adjustments to how it collects and distributes customer data. This will inevitably have an effect on how marketers use Facebook. But before you panic, read this. I’ll cover what you need to know about the changes and how they…
How To Create A Facebook Block List For Your Ad Campaigns
If you’re using the Facebook Audience Network in your advertising campaigns, then you’ll want to keep your ads from appearing on certain controversial or unsavory sites. To make that happen, you need to know how to create a Facebook block list. As the name implies, a block list is a list of sites that are…
The Method To Drive BIG Traffic With Quora Advertising & SEO
Looking to get more visitors to your website? If so, check out Quora advertising and SEO. Why? Because it’s a way to reach potential customers that your competitors might not be using. Also, it’s an additional source of traffic. That means if some of your other marketing channels have a dry spell, then maybe Quora…
How to Use the Google AdWords Editor Like a Pro
If you’re using Google AdWords to promote your brand, you might find that you need the ability to manage your campaigns offline every now and then. Fortunately, you can do that with the AdWords Editor. That’s because AdWords Editor is a downloadable application. It runs on your local workstation, not in the cloud. When you’re…
The AdWords Review Extension Is A Must (How To Start)
Update: Google recently announced that they will be removing review extensions in mid-January 2018, and any existing review extensions will be deleted in early February. To learn about other extension types click here. Familiar with Google AdWords Review Extension? If not, you will be. In this article, I’ll cover all the in’s and out’s of AdWords…
How To Find Expert AdWords Management That Really Delivers
If you’re having trouble running a successful Google AdWords campaign, it might be time to outsource the project to an AdWords account management team. But how do you find a company that will deliver results? The future of your business could depend on whether or not you can answer that question. While there are plenty…
How to Set Up And Use Google’s New Customer Reviews
In April Google announced its intention to shut down the Trusted Store system and replace it with its new Customer Reviews program. Read on to find out what the new system has in store for your business. Google Trusted Stores has seen its fair share of changes over the years. And recently, it unveiled its…