Want to know the most reliable way to increase sales on Amazon? It’s winning the Amazon Buy Box. You’ve probably heard of it. In fact, you’ve probably used it more than once. But if you’re a third-party seller on Amazon, the Buy Box could be the difference between a good quarter or your best quarter…
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This week, we spotlight Marc Pritchard. He’s the Chief Brand Officer at Procter & Gamble. We’d like to congratulate Marc Pritchard for getting inducted into the American Marketing Association’s Marketing Hall of Fame. The AMA will formally recognize his accomplishments on May 3, 2022. According to the AMA, Pritchard is “responsible for P&G’s brand building…
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This week, we spotlight Raja Rajamannar. He’s the Chief Marketing and Communications Officer at Mastercard. He’s also the President of the company’s Healthcare Business division. We’d like to congratulate Raja Rajamannar for the many awards he’s won throughout his career. Among them: WFA Global Marketer of the Year (2018) Forbes 2018 Top 5 Most Influential…
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It’s no secret- traditional cable is out and streaming services are in. In fact, about 80% of Americans have at least one streaming service subscription. You’ve probably watched a show, seen a documentary, or streamed your favorite movie on an app such as Netflix or Amazon Prime. And chances are, you’ve encountered Amazon OTT…
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This week, we spotlight Janine Pelosi. She’s the Chief Marketing Officer at Zoom. Yeah. That Zoom. We’d like to congratulate Janine Pelosi and the Zoom team on outstanding Q4 and Fiscal Year 2022 results. The company saw revenue increase 55% year-over-year to almost $4.1 billion. Zoom also reported GAAP income from operations at more than…
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