When deciding between subdomain vs. subdirectory formats for your URL structure, Google states that both can work. However, the right choice will depend on your website architecture, governance, and long-term SEO goals. In this blog, Jason Carleton, Sr. Director of SEO, breaks down the differences between subdomains and subdirectories, providing insights into when to use…
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Without marketing benchmarks, you’re simply guessing regarding the performance of your campaigns. Benchmark marketing is essential for effective campaign measurement and comparison with industry competitors. For example, if you’re an enterprise business, you’ll likely want to focus on top-of-funnel marketing, which has a 58% investment among these brands, while retailers comprise 22% of all media…
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Facebook remains one of the best platforms to use for social media marketing, with over 3 billion active users today, and the average person spends around 31 minutes every day on the site. Figuring out the best time to post on Facebook can help you reach the right people at the right time, but while…
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In 2026, manual brand auditing is a death sentence for scaling franchises. If your brand guidelines are in a PDF sitting in a forgotten folder, you’ve already lost, and your competitors know it. Don’t think of franchise branding as just a design principle. View it as a growth strategy. For franchisors and franchise marketing leaders,…
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The internet is absolutely drowning in AI-generated “slop.” Editors know it. Journalists know it. And audiences are starting to notice it, too. In an environment flooded with generic AI-generated content, the one thing AI simply cannot manufacture is a genuine, newsworthy story backed by real data and real people. In this blog, Theresa Bass, Sr….
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