Brand discovery today occurs across a range of platforms, from Google, AI search, and video results to community sites and social media. When it comes to social media SEO, brands have the chance to appear in native social search results, recommendation feeds for individual users, and external search in traditional and AI search engines. In…
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Your audience isn’t waiting for a brand to go viral. They’re looking for something useful, funny, surprising, or worth sending to a friend. That’s the real opportunity on TikTok.Pew Research Center found that 37% of U.S. adults used TikTok in 2025. Adoption was especially high among adults under 30, with 63% saying they used the…
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Are you looking for an easy way to increase your online visibility? Optimize your images! In WebAIM’s 2026 automated review of one million prominent home pages, 53.1% had detectable missing-alt-text errors. Across the images in that sample, 16.2% were missing alt text, not counting images that correctly used an empty alt=”” attribute. In this blog…
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Depending on how you want to connect with your audience, you may use inbound or outbound marketing. Both of these can fit into a holistic strategy, but it’s important to understand how they work and the differences between them. Those differences go beyond simply digital versus traditional marketing, extending to specific approaches and models that…
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B2B businesses often struggle with developing useful LinkedIn posts for specific audiences to achieve a particular goal. LinkedIn remains one of the best platforms for B2B marketing, with over 1.3 billion active users and plenty of opportunities to connect with audiences. In this blog, Chanel Lapointe Allard, Social Media Manager, shares some tips and tricks,…
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