Are you looking for an easy way to increase your online visibility? Optimize your images! Not only will this make your website more accessible, but only 26% of websites include alt text on their images, which means there is less competition and more chances to stand out. In this blog Monique De Leon, Associate Director…
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In 2026, finding the “best time to post” has evolved from a guessing game into a science of Predictive Distribution. With Instagram’s algorithm now prioritizing “Shareability” and “Time-to-Direct-Message” over simple likes, your timing strategy must be more precise than ever. In this guide, Senior Social Media Strategist, Josh Rohr, will explore how posting times can…
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It’s no secret that the past few years have seen a serious upswing in the fitness industry. Today, the fitness and club industry is worth more than $30 billion in the U.S. alone, with the global market reaching $257 billion in 2025. Specifically, the boutique fitness market is worth $51.6 billion with a 7.6% annual growth…
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Have a replicable business model that you think could back a multi-location business? You might have a viable franchise on your hands. However, there are many aspects to consider when it comes to franchising, from budgeting and procuring resources to maintaining several locations. According to the International Franchise Association (IFA), franchise output is expected to…
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Microsoft advertising has moved far beyond being a “Google alternative”. It is now a sophisticated, AI-first ecosystem. If you are looking to scale in 2026, you aren’t just buying search terms; you’re tapping into a network of 109 million PC users who conduct 6.4 billion searches every month. In this blog, SVP of Paid Media,…
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