We have finally released brand-new software designed to help marketers achieve the best return on investment when it comes to digital marketing channels. This new software has been two+ years in the making. Introducing CertaintyTech CertaintyTech aims to change the digital marketing landscape through first-party data, verified analytics benchmarking and modeling. This new software has…
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Dark posts sound scary, right? They definitely do but don’t worry. The name is misleading. There’s no reason to be scared of this social media ad tactic. They’re actually a really great way to have your content reach your intended audience—and only that audience. Keep reading to find out more about what dark posts are,…
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The shift from print to digital marketing changed a lot of things about business, public relations included. Learn how to create and implement a successful digital PR campaign that will have everyone talking about your business – in a good way! What is Digital PR? Digital PR is similar to traditional public relations, only it…
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Google’s completed its rollout of the Helpful Content Update—one of the most significant in its decades-long history. With this update, Google rewards content that puts people first and search engines second. A big update like this can have a serious impact on your traffic. While Google tries to be transparent about its changes, there’s a…
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Every year, more brands are discovering Podcasting’s ability to expand their reach. It’s a launchpad for building loyal fans, getting content ideas, and becoming a thought leader. So in this article, you’ll learn how to make a podcast for your business. You’ll learn what podcasts are, why you should make one, and how to do…
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