Talk to any foodie, party planner, or DIY craft enthusiast, and they’ll tell you Pinterest is a bustling hub of creativity. But you may be wondering—“Why should my brand advertise on Pinterest?” While this is a common thought that crosses many marketers’ minds. In reality, Pinterest can make a big impact on your business. Over…
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Spotify Advertising: How to Run Spotify Ads
It’s easy to forget Pandora was once the top dog of music streaming. But since its launch in 2008, Spotify has amassed more than 345 million monthly active users across 95 countries—outpacing rivals like Apple Music and YouTube with a 35% share of the global audio streaming subscription market. Advertising on Spotify has the potential…
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SEO + CRO Case StudyComputer Manufacturing Client Sees 122% Increase in New Users SEO + CRO Strategies
The Challenge This California-based computer manufacturer was struggling to bring more organic traffic to their website. The Goals Diagnose fundamental SEO issues, while ensuring effective knowledge share Increase and sustain top-ranking pages and keywords Coordinate PR campaigns for industry-related editorials Improve website authority through technical audits Our Strategies Identify top keywords that have dropped in…
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Thought Leadership Strategy: How to Develop Thought Leaders in Your Company
When you think of Apple, who do you think of? Steve Jobs, right? When you think of Facebook, who do you think of? Mark Zuckerberg, right? That’s because these men didn’t just build businesses. They built sustainable brands by first branding themselves as thought leaders in their industry. Keep reading to find out why it…
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Lauren Dunmore, Content Marketing Manager, COMATCH – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Lauren Dunmore, Copywriter and Content Marketing Manager at COMATCH. Ignite Visibility applauds her for her dedication to building strong content marketing plans that allow her companies to easily share content with their clients while boosting their online visibility and authority. Lauren Dunmore Lauren Dunmore…
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