A recent study shows 77% of marketers saw an increase in engagement through email marketing between 2021 and 2022! Brands and businesses all over the world are leaning toward email marketing to reach consumers more directly. But just because open rates are going up, that doesn’t mean the worst email marketing mistakes aren’t still happening….
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With the digital marketing arena changing so frequently, knowing where to invest your budget and which areas you could skip can be hard. We recently surveyed over 120 marketing professionals who work with the biggest brands in the country on their present SEO and content marketing strategies to get invaluable insight into what is working,…
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The bottom of the funnel is where the metaphorical bases are loaded. You have the potential to score big with a well-executed bottom-of-funnel (BOFU) marketing plan. But only 14% of marketers are making BOFU content, while 50% are making TOFU content. This means they miss a chance to convert their leads into sales. So in…
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Google has developed an AI chatbot called Google Bard. Its goal is to serve as an augmentation to the Google Search engine. While it’s like ChatGPT, there are some critical distinctions between the two applications. This article will delve into these differences and discuss when Google Bard might become more widely available. What is Google…
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The strategies we use for paid media will continue to change as technology advances. Paid media will probably become even more automated in the coming years, with better targeting and deeper integration with new and emerging channels. Here are some trends to watch: 1. Measurement Over time, the customer journey will become more complex. As…
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