Video content has always been a big part of social media. After all, YouTube is the second most popular social media platform with over 2.5 million users a month. Add YouTube’s consistent popularity to the rise of TikTok, Instagram Reels, and Facebook Stories, and you can easily see how video content is transforming the social…
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From catchy subject lines to gorgeous graphics, there’s a lot that goes into successful email marketing. But when it comes down to it, how successful your campaigns are, depends on your business’s goals. Are you using email marketing to grow your audience base or boost sales? Do you want it to direct traffic to your…
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With approximately 2.6 billion (yes … BILLION) users, it’s no wonder that businesses and brands are loving the exposure they get through YouTube videos. The one downside? There are over 51 million YouTube channels. If you want to get seen on this platform, you have to put the work in. Here are 15 different out-of-the-box…
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We have finally released brand-new software designed to help marketers achieve the best return on investment when it comes to digital marketing channels. This new software has been two+ years in the making. Introducing CertaintyTech CertaintyTech aims to change the digital marketing landscape through first-party data, verified analytics benchmarking and modeling. This new software has…
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Dark posts sound scary, right? They definitely do but don’t worry. The name is misleading. There’s no reason to be scared of this social media ad tactic. They’re actually a really great way to have your content reach your intended audience—and only that audience. Keep reading to find out more about what dark posts are,…
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