In this article, I’ll show you how to improve your strategy through benchmark marketing. Using benchmarks, I’ve been able to identify gaps in hundreds of client’s campaigns and strategies and use those gaps to build marketing plans that hit their growth goals. Let’s get started. We’ll Cover: Benchmark Marketing Definition Different Kinds of Benchmarking Importance…
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Logan Freedman, Content Marketing Manager, Gravy – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Logan Freedman, Chief Marketing Manager at Gravy. Ignite Visibility applauds Freedman and the Gravy team for offering a service that recovers failed payments. Logan Freedman Freedman describes himself as a results-driven, content marketing leader. He’s certainly lived up to that expectation at Gravy. During…
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Apple’s iOS 15 Reveal Means More Privacy Concerns for Marketers – Ignite Friday
This week: Instagram offers new monetization tools, Google integrates with a popular e-commerce plugin, and John Mueller dispels some myths about keywords. Here’s what happened this week in digital marketing. Apple Reveals iOS 15 Preview It feels like Apple released their iOS 14.5 update yesterday. However, in the world of tech, there always seems…
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What to Know About MUM, Google’s New AI Tech
It was only a matter of time until Google released an updated piece of algorithm tech. Since the latest adaptation, BERT, launched in 2019, it seems the artificial intelligence team has been working on something new: Google MUM. What is Google MUM, and how will it impact the world of search engine optimization? What…
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Industry Awards: How to Find (And Win) The Top Awards in Your Niche
No matter your industry, there are awards to be won. Not only does this give you well-deserved recognition, but it also builds your company’s authority and credibility in your industry. In this article, we’ll review why you should focus on winning awards as part of your marketing plan as well as some of the easiest…
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