What is AI? A Brief History Before we embark on this riveting tale of AI in email marketing, let’s make a detour and meet our protagonist. In a nutshell, AI is the science of building machines that can think, learn, and perform tasks that typically require human intelligence. It’s like your favorite sci-fi movie, but…
Read More
Learning how to properly use UTM tracking in your company’s digital marketing strategy is critical to understanding your target market. In this post, I’ll give you an overview of UTM tracking and how it works, and show you how to use it effectively in your digital marketing strategy. What You’ll Learn: What Is UTM Tracking?…
Read More
Chances are, you’ve probably heard of the PESO model. Even though the PESO model originated from Public Relations, most industries have adapted it to help organize different forms of media to organize marketing efforts. In this blog, I’ll break down where the PESO model came from, what it is, why it’s important, some pros and…
Read More
In a world where digital marketers constantly seek an elusive competitive edge, paid media AI has swooped in like a superhero to save the day—cape and all. But what happens when we introduce our tech-savvy savior to the dynamic realm of paid media? Buckle up because we’re about to embark on an exhilarating journey into…
Read More
Picture this: you’ve spent countless hours designing your website, making it visually stunning, easy to navigate, and brimming with valuable content. But, as your analytics stare back at you, a nagging question lingers: why aren’t your conversion rates soaring as high as your aspirations? It’s time to think beyond design and dive into the world…
Read More
