Is your content marketing strategy struggling? Whether your conversion rates have taken a hit thanks to this new cookieless world or you just want to explore a new avenue, consider adding SMS marketing to your line-up. In a world where most people have their phones in their hands most of the day, SMS marketing is…
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Like it or not, Google Analytics 4 is coming. Google’s confirmed they’ll sunset Google Analytics 3 (AKA “Universal Analytics”) on July 1, 2023. This represents a huge change for the marketing industry. Google Analytics dominates the market, with 93% of companies using analytics and reporting tools. Such a big shift can be uncomfortable, but…
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Video content has always been a big part of social media. After all, YouTube is the second most popular social media platform with over 2.5 million users a month. Add YouTube’s consistent popularity to the rise of TikTok, Instagram Reels, and Facebook Stories, and you can easily see how video content is transforming the social…
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From catchy subject lines to gorgeous graphics, there’s a lot that goes into successful email marketing. But when it comes down to it, how successful your campaigns are, depends on your business’s goals. Are you using email marketing to grow your audience base or boost sales? Do you want it to direct traffic to your…
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With approximately 2.6 billion (yes … BILLION) users, it’s no wonder that businesses and brands are loving the exposure they get through YouTube videos. The one downside? There are over 51 million YouTube channels. If you want to get seen on this platform, you have to put the work in. Here are 15 different out-of-the-box…
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