In this edition of Marketer of the Week, Ignite Visibility spotlights Joshua Tatum, co-founder of Canvas Cultures. Ignite Visibility applauds Tatum for his innovative contribution to the creator economy with Canvas Cultures, a company that creates a community for artists to sell their pieces and spread the passion that is involved in each piece. Joshua…
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Email Program Management: Should You Go Internal or Agency?
When an email marketing campaign delivers successful results, it feels like a completed jigsaw puzzle with no missing pieces—but the route there isn’t always seamless. I’m Lauren Rugge, Email Marketing Strategist at Ignite Visibility. Email marketing management isn’t standardized. Some opt for an in-house team while others choose to hire an agency. Which is right for…
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How to Develop a Marketing Budget for Your Business
In this article, we’ll go over how to create a marketing budget and provide you with a few budget templates. These templates are used by actual marketers and marketing companies to help them decide how to spend their money in order to receive the highest returns. Let’s get started with why a marketing budget is…
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Lead Nurturing: How to Transform Old Leads into New Customers
You’ve managed to capture your ideal client with your website, social media, or some other lead magnet. What happens next? How do you ensure that your lead turns into a client? In this blog, I’ll walk you through my personal lead nurturing strategy that has allowed me to become an industry leader and expert…
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John Sheldon, Chief Marketing Officer, SmileDirectClub – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights John Sheldon, Chief Marketing Officer (CMO) at SmileDirectClub. The team at Ignite Visibility applauds Sheldon for his work in expanding SmileDirectClub on a global scale, leading the company’s marketing as it went public and getting the message out about accessible oral care. John Sheldon…
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