If you’ve outsourced your social media marketing to another company, it’s a great idea to make sure the people who work for that company are SMM experts. But how can you know that? One of the best ways to determine if your SMM company is run by gurus and not imposters is to ask a…
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Google: Contact Info Isn’t a Ranking Signal
This week: Google reiterates an old warning about URLs, a new Google test removes the estimated number of search results, and Penguin 4.0 still hasn’t launched. Here’s what happened this week in SEO. Google Test Removes Estimated Number of Search Results When you’ve performed some of your own searches using Google, you might have noticed…
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Amazon Beats Google as a Starting Point for Product Searches
This week: It looks like a new Google update rolled out last month, product price isn’t a ranking signal, and wait until you learn how many search results include sites using HTTPS. Here’s what happened this week in SEO. Looks Like a Google Update Occurred in June According to Glenn Gabe at G-Squared Interactive, there’s…
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Google Uses RankBrain for Every Search
This week: Google releases a new Search Console report with another one is on the way, RankBrain is used in every search, and AdWords ads are coming to the local 3-pack. Here’s what happened this week in SEO. Google Adds Rich Results Filter to Search Console Google continues to add new features to the Search…
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What Are You Doing to Transform Loyal Customers Into Brand Evangelists?
You can write the best ad copy in the world and it will still pale in comparison to the testimony of a satisfied customer. That’s because happy customers talk to people they already know. They don’t have to overcome any trust issues like you do when you’re marketing to complete strangers. Even better: when satisfied…
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