Have you heard the news? Google has expanded the meta description length. But what does that mean for SEO? Well, it might mean you have to rewrite every tag on your site! Thanks to the increased description length, you’ll have a better opportunity to promote your brand online. In this article, we’ll go over the…
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Are you serious about social media? If so, you’ll want to read this article about successful social media audits and how they can improve your content. If you’re using social media, you probably know you need a strategy in place. But equally as important is periodically making sure that strategy is working and meeting the…
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This week: don’t buy backlinks, YouTube is raising premium ad prices, and search snippets get a boost in length. Here’s what happened this week in digital marketing. YouTube Will Reportedly Raise Premium Ad Prices It looks like it’s going to cost you more to run premium ads on YouTube. According to Business Insider, the video…
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Want more website traffic? There is one simple SEO marketing strategy that I use to double my traffic, and in today’s post I teach you how to implement it. It’s easier to get than you think, and it all starts with taking a good look at your click-through rate (CTR). By improving your CTR, you’ll…
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This week: US display ad spend is expected to soar, Google will penalize you for using event markup incorrectly, and Cyber Monday was a big hit. Here’s what happened this week in digital marketing. Facebook Disables Discriminatory Ad Targeting Options Facebook is (again) promising to eliminate discriminatory advertising practices on its social media platform. If…
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