This week: not much as we’re still recovering from the holidays. Google says it doesn’t make up URLs to crawl, your mobile internal links don’t have to match your desktop internal links, and it looks like GMB is adding video support. Here’s what happened this week in digital marketing. Google: We Don’t Create URLs to…
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The Google Panda Update rocked the world of SEO and it still impacts websites nearly a full decade later. In this article, I’ll cover the entire history of the update and what you need to know about the Google Panda Update in 2021. Google Panda Update: SEO Background First, you need a little background on…
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If your website uses the HTTPS protocol, there’s an important date that you need to remember: June 30, 2018. Why is that date important? Because that’s when you need to ensure that your website uses one of the more recent encryption protocols. Specifically, your site should use TLS v1.1 at a minimum. However, it’s strongly…
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This week: bad news if you like to guest-post, Google shows third-party reviews in local search, and hiding structured data is the same as cloaking. Here’s what happened this week in digital marketing. Study: Facebook Branded Content Ads Outperform Standard Ads It looks like the average Facebook user sees branded ad content as more share-worthy…
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SEO basics are critical to long-term success. In fact, just a few of the right moves consistently in SEO and you’re going to be ranking well. Here are some amazing resources to learn the basics of SEO. In this article, we’ll go over 9 amazing resources that will help you learn SEO basics even if…
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