You have no idea how to rank in voice search until you read the actual quality rater guidelines. In this article, I go through each guideline piece by piece. By the end, you’ll have a deep understand of how to rank in voice search. Search quality raters are humans who conduct real searches. Then, they…
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If you’re using Google AdWords to promote your brand, you might find that you need the ability to manage your campaigns offline every now and then. Fortunately, you can do that with the AdWords Editor. That’s because AdWords Editor is a downloadable application. It runs on your local workstation, not in the cloud. When you’re…
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This week: not much as we’re still recovering from the holidays. Google says it doesn’t make up URLs to crawl, your mobile internal links don’t have to match your desktop internal links, and it looks like GMB is adding video support. Here’s what happened this week in digital marketing. Google: We Don’t Create URLs to…
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The Google Panda Update rocked the world of SEO and it still impacts websites nearly a full decade later. In this article, I’ll cover the entire history of the update and what you need to know about the Google Panda Update in 2021. Google Panda Update: SEO Background First, you need a little background on…
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If your website uses the HTTPS protocol, there’s an important date that you need to remember: June 30, 2018. Why is that date important? Because that’s when you need to ensure that your website uses one of the more recent encryption protocols. Specifically, your site should use TLS v1.1 at a minimum. However, it’s strongly…
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