Update: Google recently announced that they will be removing review extensions in mid-January 2018, and any existing review extensions will be deleted in early February. To learn about other extension types click here. Familiar with Google AdWords Review Extension? If not, you will be. In this article, I’ll cover all the in’s and out’s of AdWords…
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How To Select Prized Search Terms With Zippy Conversions
Ready to learn how to select search terms? I’m going to teach you… In this article you will learn What are search terms How to select search terms How to do research What are the right keywords What are some of the best tools Subtle information to select keywords that convert You want to learn…
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New Reports and Big Changes to Facebook Algorithm (Again)
This week: Instagram allows users to follow hashtags, Google Analytics is releasing some new reports, and Facebook is testing pre-roll ads. Here’s what happened this week in digital marketing. Google Analytics Releasing User-Focused Reporting Google Analytics is releasing 4 new reports that will offer further insight into user journeys. The first report looks strikingly similar…
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What Google’s New Meta Description Length Means for SEO
Have you heard the news? Google has expanded the meta description length. But what does that mean for SEO? Well, it might mean you have to rewrite every tag on your site! Thanks to the increased description length, you’ll have a better opportunity to promote your brand online. In this article, we’ll go over the…
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How To Do A Social Media Audit (Simple Steps, Big Return)
Are you serious about social media? If so, you’ll want to read this article about successful social media audits and how they can improve your content. If you’re using social media, you probably know you need a strategy in place. But equally as important is periodically making sure that strategy is working and meeting the…
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