This week: Twitter doubles its character limit, publishers get their own knowledge panels, and JavaScript links pass rank, too. Here’s what happened this week in digital marketing. Twitter Doubles Character Limit to 280 Once upon a time, Twitter limited you to 140 characters per tweet. Now, that limit has been doubled. This past week, Twitter…
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Google’s offering free versions of the programs designed to power Analytics 360. Below, I’ll go into detail about six new Google programs you should be using. Google’s had a big year. With the recent rollout of Google Analytics 360 and its subsequent programs, marketers have access to more analytics and detailed reports than ever. But…
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If you’re having trouble running a successful Google AdWords campaign, it might be time to outsource the project to an AdWords account management team. But how do you find a company that will deliver results? The future of your business could depend on whether or not you can answer that question. While there are plenty…
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If you have a business with multiple locations, then the usual assortment of local SEO tips will still apply, but with one caveat: you’ll need to follow them for each location. That’s a whole different different, and more complicated, ballgame. In this article, we’ll go over local SEO tips that you should use if you’re…
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Thinking about hiring a marketing consultant? Great! But first, you’ll want to read this. Below I’ll cover a few clear signs that you need a consultant, along with some tips to make sure you find the right one. What is a Marketing Consultant? A marketing consultant is an outside business professional who works with companies…
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