Choosing the right one can have a big impact on your overall success. In this article, I list my 19 highest rated email marketing services for businesses of all sizes.
It’s safe to say that email marketing isn’t going anywhere.
In fact, if possible it’s only getting bigger, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation.
Part of the reason it continues to be so effective is due to the use of email marketing services, which keep marketers up-to-date and on task when it comes to their email campaigns.
Why Use Email Marketing Services?
Email marketing services provide your business with all the tools necessary to create and execute email marketing campaigns.
They generally include everything from starter templates, design tools, contact management tools.
Emails are sent out through their own servers, and come with a variety of metrics that monitor everything from spam and bounce rate to open and click through rate.
Additionally, most will integrate with your contact list and give you the ability to embed sign-up and opt-in forms on your website, so any new contacts will automatically be added to your list.
In short, it streamlines the email marketing process for you and gives you a set of accurate analytics to keep track of your progress.
It’s an extremely popular way to deliver real results, and 51% of companies are using some sort of email automation. On top of that, 91% of the most successful users agree that marketing automation is “very important” to their marketing across channels.
And the best part? It works.
Automated emails get 119% higher clicks than broadcast emails, and companies that automate emails are 133% more likely to send messages that coincide with the purchase cycle of their customers.
Convinced you should give a try? Great. Any one of the services below are an excellent place to start.
The 19 Highest Ranked Email Marketing Services
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MailChimp
MailChimp takes first place. It offers a Forever Free plan for businesses with less than 2,000 contacts, includes more than 100 responsive design templates, easy to build sign-up forms, the option to create social media ads and automation tools.
Price: Free small business plan; Subscriptions begin at $10/month for 500 subscribers
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GetResponse
GetResponse is great for beginners, and offers a Perfect Timing Feature that will predict the best time of day to send emails, as well as A/B testing and exhaustive resources on how to use the service.
Price: Free 30 day trial, basic plans at $15/month
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Drip – Best Email Marketing Services
Drip is an extremely popular email marketing service that offers a wide array of tools and services. Its highlights include intelligent automation tools, list groups, smart email segmenting, and numerous integration add-ons including WooCommerce and WordPress. It also offers live chat support and as well as free detailed guides and webinars.
Price: Free for up to 100 contact; basic plans start at $41/month
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AWeber
AWeber has been in the game for a long time, and its features include over 700 free templates, list segmentation, a drag and drop email editor, and host webinars to make the most of their services.
Price: Free 30 day trial; basic plan starts at $19/month
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Active Campaign
Active Campaign starts with very affordable basic plans, and integrates well with third-party software including WordPress. Its user interface is easy to use for beginners, and offers mobile-friendly sign-up forms and the ability to send SMS messages to contacts.
Price: Basic plans start at $9/month
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Constant Contact
Constant Contact is one of the most popular email services on the market, in part because of ease of use for beginners. It offers easy tracking and reporting, social media sharing tools, an image library and excellent live and community support.
Price: Free 60 day trial; basic plan starts at $20/month
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Hubspot – Best Email Marketing Services
Hubspot biggest advantage is its combination of email automation with CRM and sales, making it easier to design and implement smarter campaigns. Though it’s certainly not the cheapest on the list, bigger business will appreciate its all-in-one set of capabilities.
Price: 7-day free trial; basic plan starts at $200/month
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iContact – Best Email Marketing Services
iContact offers the same functionality of similar email services, but what sets it apart is its consulting services. Through iContact, you can work with the company’s advisors to develop an email plan as well as with company designers to design custom templates.
Price: Plans start at $32/month
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Pardot
Though it comes with a hefty sales tag, Pardot combines email automation with search engine marketing, social media, and CRM. It’s intuitive user interface and extensive functionality make it a good choose for larger businesses with the need (and budget) for its many features and tools.
Price: Standard plan starts at $1,000/month
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Benchmark
Best for small businesses, Benchmark is easy to use and comes with a variety of design options. It offers an easy drag-and-drop editor for beginners and a code editor for more advanced users, as well as easy list segmentation and A/B testing.
Price: Free plan offered for up 2,000 subscribers and 14,000 emails/month
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ConvertKit
ConvertKit was built with professional bloggers in mind. It’s easy to use and offers easy list segmentation into those who are interested and those who have purchased, and the ability to offer incentives through email sign ups.
Price: Plans start at $29/month
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Campaigner
Campaigner works well for those with more advanced needs. Like more robust services, it offers features like CRM, salesforce.com contact uploads, email workflows and 24/7 live chat support (at an extra cost).
Price: Free 30 day trial; basic plan starts at $19.95
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Campaign Monitor
Another easy to use service, Campaign Monitor boasts many helpful features including an array of autoresponders and good set of detailed analytics. It does lack live support, but customer service can be reached through email.
Price: Basic plans start at $9/month
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SendinBlue – Best Email Marketing Services
SendinBlue is another reasonably priced option, though set up can be a bit trickier. It does offer great options for those looking to use SMS to reach contacts in addition to email.
Price: Free plan allows up to 9,000 emails/month; lite plan starts at $7.37/month
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Emma
Emma works well with both large and small companies, and is easy to use while offering a variety of custom features which include complex auto-responders, 100+ templates and custom integrations.
Price: Free 30-day trial; pro plan starts at $89/month
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Silverpop
Silverpop is best reserved for those familiar with automation services, but its robust features include flexible integration and full marketing automation.
Price: Contact Silverpop for pricing
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InfusionSoft – Best Email Marketing Services
Well-suited for small to mid-size businesses, InfusionSoft is ideal for those new to marketing and email campaigns. It features a unique, widget-based dashboard, basic training, and fairly extensive reporting.
Price: Plans start at $199/month
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Sendloop
Sendloop is unique in its tracking abilities. It offers great audience targeting by tracking interactions, allowing you to better tailor your messaging.
Price: Plans start at $9/month
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Contactually
Contactually is another great option that allows you to integrate with thousands of apps through a simple interface. It gathers information on your contacts through your website, social media channels, and email to better enable you to target your messaging.
Price: Basic plan starts at $39/month
Get Started With the Highest Ranked Email Marketing Services
The email marketing services above are the best in the business, and any one of them will help you build and maintain an effective email campaign.
