How would you like to add some more recipients to your email list? If so, then you need a fantastic squeeze page. If you haven’t heard the term “squeeze page” before, it’s a landing page that’s designed to capture email addresses from people in your target market. Usually, the page “tempts” people to volunteer their…
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Heard of Vero? If not, don’t worry; until a few weeks ago, no one else had either. But that’s certainly changed, and below I’ll make a case for why Vero just might be the next big thing in social marketing. What is Vero? Though the recent explosion in popularity may indicate otherwise, Vero has actually…
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You probably already know about the importance of using Accelerated Mobile Pages (AMP) technology in your content marketing efforts. But did you know you can use AMP for AdWords Landing pages as well? You can. In fact, you should use it if you’re interested in reaching a mobile audience with your online advertising. That’s because…
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Familiar with Google’s Top Stories feature? If not, you’re about to be. In this guide, I cover everything from Top Stories origins to why they’re so important to how you can improve your odds of ranking for them. Before They Were Google Top Stories, They Were In The News First step? Going back to the…
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How would you like to conduct a quick SEO audit with a tool that’s built into your Chrome browser? You can do that with the Lighthouse extension. If you’re not familiar with Lighthouse, it’s an open-source utility that professionals use to check the health of their websites. It analyzes everything from performance to accessibility to…
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