This week: people are falling out of love with Facebook, LinkedIn rolls out more video options, and digital ad spend continues to outpace TV ad spend. Here’s what happened this week in digital marketing. LinkedIn Rolls out More Video Options LinkedIn is offering brands two new video options on its platform. First, companies can…
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Many digital marketers consider Open Site Explorer a “must have” for people who are serious about building their business online. In this article, we’ll offer an in-depth Open Site Explorer review so you can understand how to use it. If you’re interested in building a healthy backlink profile for your website, then you need to…
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If you’re using the Facebook Audience Network in your advertising campaigns, then you’ll want to keep your ads from appearing on certain controversial or unsavory sites. To make that happen, you need to know how to create a Facebook block list. As the name implies, a block list is a list of sites that are…
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Wondering how to start a podcast? In this article, we are going to teach you how. By the end, you will be a podcast launch expert! Chances are pretty good that at least some the people you’re trying to reach are into podcasts. According to Edison Research, 40% of Americans ages 12 and older have…
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This week: lots of new goodies from Instagram, Snapchat rolls out new ad tools, and wait until you read about who’s taking U.S. digital ad market share away from Facebook and Google. Here’s what happened this week in digital marketing. Snapchat Rolls out Location-Based Ad Filters and New Analytics Tool This past week, Snapchat unveiled…
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