Want to stage a successful event that attracts thousands of raving fans? Then you should learn person from one of the greats, Mary Coppola, Vice President of Marketing & Communications for United Fresh Produce Association. What You Will Learn: The strategy behind planning a major event How to gain initial traction and buzz (and how…
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I’m about to show you a crazy effective, simple way to test your homepage in just seven seconds. And of course, increase your conversion rates. I should note I didn’t make this up, it’s a tried and true conversion rate strategy. But one we use here for clients. Here’s how this works: in order to…
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Adwords vs. AdSense. Same thing, right? Not exactly. Sure, both are Google services. And, both are advertising platforms. But despite their similar names, the two ad platforms are actually quite different. In this piece, we’ll take a look at AdWords vs. AdSense, and where each tool fits into a marketing strategy. Here’s a quick breakdown:…
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Let’s be honest: financial services doesn’t exactly scream creative marketing. And for a long time, there was good reason for it due to heavy regulations. But all that’s changing. These days, financial services are becoming increasing digitized and personal, relying on creative storytelling to connect with a new generation of customers. Below, we’ll look at…
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The digital marketing firm’s CEO John Lincoln partners with industry experts to teach brands how to capitalize on voice search for marketing. Sign up now to secure your spot at this can’t-miss event. On May 2, leading industry experts in digital marketing and e-commerce will come together for an event you won’t want to miss….
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