Heard of Vero? If not, don’t worry; until a few weeks ago, no one else had either. But that’s certainly changed, and below I’ll make a case for why Vero just might be the next big thing in social marketing. What is Vero? Though the recent explosion in popularity may indicate otherwise, Vero has actually…
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How To Use AMP for AdWords Landing Pages (And Get More Sales)
You probably already know about the importance of using Accelerated Mobile Pages (AMP) technology in your content marketing efforts. But did you know you can use AMP for AdWords Landing pages as well? You can. In fact, you should use it if you’re interested in reaching a mobile audience with your online advertising. That’s because…
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How To Get Your Website In Google Top Stories (And Track Results)
Familiar with Google’s Top Stories feature? If not, you’re about to be. In this guide, I cover everything from Top Stories origins to why they’re so important to how you can improve your odds of ranking for them. Before They Were Google Top Stories, They Were In The News First step? Going back to the…
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How To Use The Lighthouse Chrome Extension For SEO
How would you like to conduct a quick SEO audit with a tool that’s built into your Chrome browser? You can do that with the Lighthouse extension. If you’re not familiar with Lighthouse, it’s an open-source utility that professionals use to check the health of their websites. It analyzes everything from performance to accessibility to…
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How to Bring Your TV Dollars Online and Get More Bang for Your Buck
Bold, true, statement. You should bring the MAJORITY of your television advertising budget online for a better ROI. There is a reason companies everywhere are doing it. Here is how to make that happen. You won’t be alone if you do so. In fact, according to one projection, digital ad spend will exceed TV ad…
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