Heard of Google Actions? They’re the latest technology in voice search and digital assistants, and are causing marketers everywhere to take notice. In this post, I’ll go over what Google Actions are and how they could impact digital marketing – and your brand. What You’ll Learn: What Google Actions are How they’re affecting marketing How…
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Today, we’re going back to basics and talking about something that’s probably the most important thing in all of search engine optimization. You’ve probably heard of it: the title tag. What you might not have heard is that you can do some pretty advanced things with them to drastically increase your click-through rates. Today, I’m…
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The future of marketing isn’t about Instagram photos or perfectly placed PPC ads. It’s about conversation and connection. It’s about reaching your audience in a relevant way and offering them a seamless experience that requires little work on their end. How to do that? Through conversational marketing and Dialogflow. Dialogflow is a Google-owned AI platform…
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It’s not always easy to keep your finger on the pulse of the latest social media trends. Some come and go, while others show some real staying power. Keep reading to check out our predictions and learn how your brand can get in on the action early. The Trends: Influencer Marketing Transparency Stories The unpolished…
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There’s no doubt that Facebook is a force to be reckoned with as far as paid ads are concerned. Given Instagram’s success with video content and more interactive brand-experiences, Facebook has added a whole host of new advertising features to keep pace. From Stories to Carousel to Videos and the Instant Experience, here’s a look…
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