It wasn’t long ago that SEOs were getting familiar with Keyword Planner, which replaced the old AdWords Keyword Tool. Launched last year, Keyword Planner introduced several new features while bidding farewell to some old standbys. In this article, I’ll take a look at how marketers can use the Keyword Planner to uncover new opportunities for…
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Are you using YouTube ads to market your products or services? Then you should consider using Google’s Custom Intent Audiences to increase your targeting options. In this article, I’ll explain YouTube custom intent audiences: what the are, how they’re used, and tips and best practices for using them effectively. What We’ll Cover: What YouTube custom…
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Google BERT update and SEO. Google released what may be the biggest change to its search results in years, the Google BERT update. Here’s what we know so far and BERT. What We’ll Cover Around BERT Update: What Google’s BERT is How BERT affects RankBrain and natural language processing Examples of BERT search results How…
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Competitive analyses are essential for any brand that wants to improve their SEO efforts. In this article, I’ll walk you through the process of reverse engineering SEO from competitor content to keywords and links. What We’ll Cover: Identifying target keywords Finding your competitors Reverse engineering competitors content strategy How to evaluate their content Evaluating…
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Not sure how to pick the Google Ads bid strategy that’s right for you? In this article, Ignite Visibility’s Paid Media Strategist Christian Nicolini goes over a few tips to get you started. What We’ll Cover: How bid strategy affects ad placement The differences between automatic and manual bidding How to choose a Google ads…
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