Are you using negative keywords? You probably are, even if you don’t know it. But you may not be using them as effectively as possible. In this article, I’ll walk you through a few of my tricks to finding the right negative keywords for your brand. What We’ll Cover: What negative keywords are Types of…
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Need help with your real estate marketing ideas? You’ve come to the right place. I’m going to teach you some tricks for free. I’ve helped out some of the biggest real estate websites in the world. Here’s what I’ve learned. What We’ll Cover: Enterprise vs. local real estate marketing Start with local SEO Run YouTube…
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Familiar with dwell time? It’s a lesser-known metric that MIGHT (probably does – think RankBrain) have a big effect on your SEO. In this article, I’ll cover what it is, why it’s important, and how you can improve yours. What We’ll Cover: What is it? How it differes from bounce rate and time on page…
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YouTube has seen some major changes over the past few years, along with a demand for high-quality, authentic content just like we’ve seen with Google and its EAT guidelines. In this article, I’ll go over how to optimize your YouTube channel based on the latest round of updates. What We’ll Cover: How the YouTube algorithm…
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Businesses face a few challenges when it comes to franchise PPC campaigns. Franchises aren’t your average business, and they don’t run your average campaign. In this article, I’ll cover a few things you need to know to effectively execute and manage a franchise PPC campaign. What We’ll Cover: Who should handle franchise PPC – the…
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